If you missed Royal Teeth's gig last night at Jefferson Street Pub, perhaps you have heard the band and didn't know it.
Royal Teeth's song, "Wild" was in the opening scene of ABC's crime drama Body of Proof Tuesday night.
"A group of teenagers are coming out of a movie theater and one of the teenagers shortly thereafter that his dad had been murdered," says Josh Hefner, Royal Teeth's drummer. "It's just a little weird. It went from happy-sounding music to finding out a family member has been killed."
Oh, the drama.
And in January, Fox began using the song in a promo for its 2012 line-up. And if you happen to be in Canada anytime soon, that song you hear behind GM's Buick commercial is also "Wild" by Royal Teeth.
Royal Teeth, formed in November 2010, is Gary Larsen, vocals; Nora Patterson, vocals; Andrew Poe, keyboards, Stevie Billeaud, guitar; Josh Wells, bass; and Hefner, drums.
The song Wild is off of the band's debut EP titled Act Naturally which was released in July of last year.
"All pretty cool things," says Hefner. "It's pretty cool having your music on national television."
So what category does Royal Teeth fall into?
"It's kind of hard to classify," Hefner says, but leans toward in Indy-pop. "We've got rock elements. We've got pop elements. We definitely have Indy elements as well. So if you put it those together, it's Indy-rock-pop.
"It's kind of a hard classification," he continues. "You say pop and people think Brittney Spears. You say rock, people think Aerosmith. But we're far from either one of those.
"I just say Indy-pop," he says.
Despite the new found fame and growing reputation, the band members all have day jobs and Hefner is in his first year of law school at Loyola in New Orleans.
The road to national recognition began in November when Royal Teeth received an offer from Fox to use their song. After the paperwork was done, the band waited to hear from the network.
But it wasn't the network who informed the group about their song.
"We were hanging out for New Year's Eve in New Orleans and our singer Gary got a phone call from one of his buddies who was like, 'I just heard you guys on Fox,'" says Hefner. "And that's pretty much how we found out they used it."
Same sort of thing with the Buick commercial.
Finding out second hand about song placement isn't really a bother; the band gets compensated which is a good thing.
"On a local level, it's hard to make money and keep your band. We put a lot of money into recording, merchandise and all that stuff," he says. "And all that stuff is fairly expensive if you do it right you can spend a lot of money doing that."
As a rule, while there is little compensation putting the money into those things, the song placement deals have been rewarding.
"It's actually given us an opportunity to do stuff and also given us an opportunity to purchase a van and hit the road this summer," says Heffner. "It's hard to let go of a steady income with a hope that things are going to work out.
"But now that we have some financial support behind us," he says. "It's going to really allow us to do more than what we could have done before."
Like touring this summer. But prior to that, Royal Teeth is heading to Austin's South by Southwest later this month.
And come June 1, Royal Teeth and Rareluth share a gig at Downtown Alive!