You’ve seen the commercials. Oil company fat cats plan to withhold payment in a personal injury case until suddenly discovering that the plaintiff has hired maritime defense attorney William Gee. Gee’s name is punctuated with an alarming sound effect and the oil executives quickly decide they’d better settle this one. Actor Robert Vaughan then appears instructing anyone who’s been injured offshore to call Gee’s Hurtline. These ads would be prohibited under new regulations on attorney advertising by the Louisiana Attorney Disciplinary Board. That’s prompted Gee, New Orleans attorney Morris Bart and the nonprofit Public Citizen to file suit against the board to halt the rules from taking effect. The suit alleges the regulations violate First and 14th amendment rights, noting they would ban “a wide range of common advertising practices, such as the use of testimonials, actors, re-enactments and dramatizations, that are neither misleading nor otherwise harmful to consumers and whose prohibition would be unthinkable in any other field of commerce."

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