The little chippery in Grammercy is about to hear a roar from LSU Tiger fans. Over the past several years, Zapp’s potato chips have been available in purple and gold Tigers bags, a perfect food foil for tailgating, especially out of state. Rabid as they are, LSU football tailgaters have had the market cornered on the best snacks ever. That’s about to change.
In time for the first college football games, Zapp’s will be offering Longhorns, Aggies and Volunteers-branded chips for sale in convenience stores in Texas and Tennessee. Treason! The reason? Ron Zappe, who founded Zapp’s, is a native of Texas and a Texas A&M graduate. Or maybe it’s good corporate expansion strategy.
Will it help LSU’s rivals ramp up their tailgating style? We’d like to suggest that Zapp’s give LSU’s SEC and Big 12 competition a real taste of the heat of Death Valley. Forget about the namby pamby sea salt-only seasoning proposed, and crank up the cayenne. If you’re gonna munch with the big cats, be ready to breathe fire.
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