The INDsider -> The Independent Staff THU, JUL 9 10:55AM by IND Monthly Staff

Ax falls at The Advertiser

According to INDsider sources, at least six employees of The Daily Advertiser got their walking papers today as part of parent company Gannett's latest wave of layoffs.

Our sources say two graphic artists, three people in sales and one employee in circulation received pink slips today. In addition, a source tells us three sales people at the Quik Quarter were also let go. All the employees in Opelousas at The Daily World apparently dodged the slim-down.

Gannett announced 1,400 companywide job cuts last week. The McClean, Va.-based media corporation employs about 41,000 people and continues to struggle with declining revenues and rising costs. Owner of flagship daily USA Today, Gannett eliminated 10 percent of its workforce last year. The company operates three other dailies in Louisiana as well as The Times of Acadiana.

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written by wowwee , July 09, 2009 - 05:29 pm

Although the media landscape is changing-- you'd have to be dead not to know that--to see people lose their job is SO hard.

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written by elerra , July 10, 2009 - 02:26 am

Six from business? What, did they run out of newsroom positions to cut?

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written by Whoknows , July 10, 2009 - 04:57 am

No sales people lost their jobs, none! One full time graphic artist and one part-time. Two in production and one in circulation and a part-timer in sports. That's your correct answer.

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written by Why? , July 10, 2009 - 01:36 pm

Look, I'm no real fan of the Daily Advertiser reporting. The IND appears to do a better job.

However, it's almost as if the IND staffers take complete joy in announcing layoffs at the Louisiana Gannett papers. Unless the IND is ready to step up and start competing on a daily basis, they should hope for the Advertiser to be able to maintain its staff to provide a daily newspaper for Lafayette. Stop rejoycing over people losing their jobs.

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written by Enough Already , July 10, 2009 - 05:50 pm

Come on IND - stop with the Advertiser bashing. If you get the Advertiser daily, it bashes itself more than enough. Don't revel in the misfortunes of others... for you will soon bring such negativity on yourself.

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written by Walter Pierce, Managing Editor , July 10, 2009 - 06:35 pm

To Why and Enough Already: You completely misread our position here. We take no delight in the misfortunes of employees at The Advertiser. None. Theyâ€™re our colleagues in a beleaguered industry.
Our beef is with Gannett, the parent company of TDA, and its business model for community newspapers, which is to homogenize them to the point of losing their soul.
And thereâ€™s evidence, as The Independent has reported, that Gannettâ€™s reorganization model leads to successful papers like TDA suffering more than their commensurate share of stress as the mother ship re-acclimates itself to the business atmosphere in which the print industry is currently gasping and choking. Itâ€™s all about the bottom line and the formula, not the communities in which Gannett operates newspapers.

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