Downtown Alive! begins at 5:30 with food and beverage booths open and serving; music starts at 6:00 pm and goes on until 9:00 p.m. for this special swamp pop tribute of musicians. DTA! is a free event sponsored by Lafayette Coca-Cola, Keaty Real Estate and Cox Communications and produced by Downtown Lafayette Unlimited in cooperation with the Downtown Development Authority and Lafayette Consolidated Government. Our concession sales help keep Downtown Alive! free, so please leave your ice chests at home with your pets.