The INDsider -> Walter Pierce FRI, NOV 27 1:52PM by Walter Pierce

Gannettoid: Publisher to consolidate ad design, shed more jobs

A Web site produced by insiders at Gannett, the Arlington, Va.-based owner of The Daily Advertiser, The Daily World in Opelousas and three other Louisiana newspapers, reports that the company is rolling out a plan to consolidate advertising design and to eliminate ad-design positions at dozens of newspapers nationwide.

The report at Gannettoid.com includes a memo sent by Austin Ryan, Gannett’s vice president of operations, to the executives of the company’s publishing groups detailing the plan. “As I had mentioned early on to the Group Presidents,” Ryan writes, “this will be challenging but should allow us technology to enhance our relationship with customers as well as free up time for our sales group to grow revenue.”

According to the memo and an attached rollout schedule, operations in Lafayette and Opelousas will convert on May 17, 2010. It’s unclear what effect this will have on employment at Gannett’s operations in Acadiana; the company has eliminated dozens of positions at both newspapers over the last year.

(Monday update: A source close to Gannett's Acadiana operations says there are roughly 10 advertising graphic designers remaining at the office on Bertrand Drive and that the company will likely keep only one or two of them after the ad-design consolidation. That same source says Gannett will soon unveil a Web site that will allow advertising customers to design their own ads.)


Walter Pierce
About the author:


Comments (7)add
...
written by ellep , November 28, 2009 - 01:28 am
Didn't realize they still had people working in Lafayette. Didn't they move everyone but the reporters to Monroe?
...
written by NORTHSIDIAN SHOTGUN , November 28, 2009 - 07:54 pm
How is The INd privy to publish news articles befor the Advertiser?
It seems that the Advertiser, with its good ole boy mentality, and behavior of being the good ole boys guardian, by not publishing some of the behind the scenes goings-on and releasing details after the BR. ADVOCATE $ THE LAF.INDEPENDENT release articles, "GANNETT", newspaper is not providing what LAFAYETTE'S NEEDS, they must realize this by the loss, of retailers ads and subscriptions. The Daily Advertiser is a ghost of its former self, GANNETT NEEDS SOME "INK", for their printer.
...
written by PeaceOnEarth , December 01, 2009 - 01:25 pm
What is the obsession with the Advertiser? I'm glad they don't stoop as low to play this game with you. Go out on the streets and get some real news that the people want! This gossip makes you look cheap! You could at least get your story straight if you have to bash the Advertiser. They have 15 hard working graphic designers. Who's ever feeding you the info., obviously doesn't know how to count.
Now go out and get some real stories!!
...
written by Morrow , December 01, 2009 - 04:09 pm
I hate to see an old established newspaper like The Advertiser go down the toilet this way. I have memories of seeing my dad reading the paper during the afternoon news and very early in the morning with his first cup of coffee. The Advertiser was a staple in our household from probably 1960 to 1997 when Dad died, but it was delivered to my house until a year ago. I just got sick and tired of the shrinking print, the shrinking paper size, and finally, the shriking amount of news that can be printed in a newspaper nearly the size of toilet paper. I still get delivery on the weekend, but that's enough to remind me how bad it still is. This past Sunday I looked for the end of an article I never could find. I finally read the story in The Advocate. I called the paper to leave a complaint, but never rec'd a return call... I hate to see the demise of The Advertiser and more importantly, I hate to see people out of work. I just think it would be such a shame if a city the size of Lafayette, a city of prominence in the state, to be without a city newspaper. I, for one, appreciate speaking out against the media giants that buy out small papers and then run them into the gutter.
...
written by NORTHSIDIAN SHOTGUN : , December 01, 2009 - 11:19 pm
I TOLE YA'LL LETS PASS DA HAT, STEVERINO, WALTER P $ STAFF!!!!
JESUS, LAFAYETTE DESERVES AH REAL-LIKE NEWSPAPER...............GIVE GANNETT BACK TA DA INJUNS...........
...
written by NORTHSIDIAN SHOTGUN , December 02, 2009 - 03:56 am
AY , I USED TA STUFF FLYERS and roll each of THE "DAILY
ADVERTISER" papers, when each section contained six - eight pages, everry sunday morning after midnight till pick-up by the carriers around 2:30, If we were there these days, half of us be unemployed...

put dat in yo BOOK, P.O.E., ya ah paper trower??
...
written by NORTHSIDIAN SHOTGUN : , December 02, 2009 - 09:54 pm
Ay, INDY ya can run but ya can't hidah...........GANNETT's DONE ! just got ta scatter da ashes. POOF !!!!!
You must be logged in to post a comment. Log in using your Facebook account or register if you do not have an account yet.

busy 
Advertisement
Most Read
Advertisement
Advertisement
in case you missed it