The physician brought her idea to a local compounding pharmacist in 2003. Eventually, Brierre developed a transdermal magnesium cream, which is applied by pumping a metered amount between the inner wrists and rubbing them together. She was so impressed with the results she incorporated magnesium into a progesterone cream for her female patients who were suffering from conditions such as PMS and menopause. "The evidence came back with unbelievably good feedback," she says.
Today, Brierre's transdermal magnesium line, called SEABLUE, includes four products ' Balance, Vigor, Power and Calm. Balance is designed to help women suffering from hormone imbalance and vitamin deficiency. For men, Vigor touts relief from symptoms including low libido, fatigue, anxiety, depression, enlarged prostate and decreased muscle. Both sexes can take Power, a B vitamin-based fitness product. Calm is geared toward promoting healthy cells, tissues, organs and organ systems. The key component in each of the four compounds is magnesium. A new transdermal calcium product, Strength, is scheduled for release June 12. "We are the first company to do vitamins through the skin," she says proudly.
Patents are pending on two of Brierre's inventions ' one for the magnesium-based transdermal products containing magnesium, and another for the calcium composition. The original patent, which was filed in March 2004, is in the final stages of the approval process.
Brierre launched the product line by herself, manufacturing the first batch in the spring of 2004 at an FDA-approved facility in Brownsville, Texas. She started out by giving products away, then selling them on a limited basis from her private practice. In May 2005, Lafayette native Michael Handley joined SEABLUE as chief executive officer. "I joined the company to commercialize the products and take them to market," he says.
Since expanding into retail last May, SEABLUE has increased its sales each month. Internet sales skyrocketed from 9 percent to 50 percent, bringing in $400,000. This year, the company expects to do more than $3 million in business. The products are now available online at www.SEABLUE.com and at 20 area locations, from traditional pharmacies like Teche Drugs, Acadian Prescription Shop and Begnaud's Pharmacy to spas such as Coccolare and Ashero. "We are doing great," Handley says. "Sales have been ramping [up] very well."
Staff is growing, too. When Handley joined the company in 2005, the Lafayette corporate office at 1720 Kaliste Saloom Road had three workers. Currently, SEABLUE has four Lafayette sales representatives and six others in California, Texas, Oklahoma, Colorado and Florida. By the end of this year, he projects having about 22 employees in Lafayette.
"This is home for all of us," Handley says. "So, it was only natural that we would build a business in the community where we make our home. The fact that we are here in Lafayette is great ' you usually don't see something like this coming out of Lafayette."
Juan Herrera, who previously served as general manager at Ã¡ la carte, recently joined the company as vice president of Latin American sales. Herrera will be in charge of selling to the Florida market, as well as expanding sales into Latin America in 2007.
Currently, SEABLUE's products are available in five states. The company's short-term goal is to expand to 20 states by the end of 2006, then go nationwide. "Our goal for 2006 is to dominate independent retail pharmacy in the southeastern United States, as well as to have a significant presence in the natural products industry," Handley says. "We expect to be in 350 independent health food stores and chain stores, and in about 400 pharmacies, by the end of the year. We will be nationwide."
The Lafayette City-Parish Council will consider on Tuesday a revised plan to the transform a block in Downtown Lafayette into a mixed-use residential-retail-commercial development that doesn’t include giving title to the property to the Lafayette Public Trust Finance Authority, an arrangement the council rejected earlier this month.
Trying to combat the national undertones of Louisiana's U.S. Senate race, Democratic incumbent Mary Landrieu is traveling the state this week on a sort of pork celebration tour, telling voters about the projects and aid she's delivered to Louisiana.
Ever thought that big, pink Gulf coast shrimp you ordered at the restaurant or bought from the store didn't taste juicy or salty enough? Maybe it wasn't from the Gulf.
The state treasurer won't sign financial documents needed for $200 million in borrowing or for a refinancing of existing debt until he believes they accurately explain the surplus disagreement.
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Acadian style home in St. Martinville or traditional Breaux Bridge home
Acadiana's nightlife guide.
Bill Cassidy voted for 97 percent of the bills signed by Barack Obama.
Louisiana Gov. Bobby Jindal is joining South Carolina Gov. Nikki Haley on her campaign bus tour.
A New Iberia man has been sentenced to life in prison for killing a 4-year-old girl and scalding her 3-year-old brother.
A district judge decided Wednesday against sanctioning attorney/school board candidate Dawn Morris for her behind-the-scenes role in a lawsuit against Mark Cockerham.
Secretary of State Tom Schedler says Gov. Bobby Jindal's administration may have improperly destroyed records in the state employee health insurance program, in the middle of a heavily-criticized rewrite of benefit plans.
San Fran wins the World Series; Sistine Chapel improvements; Kurds moving toward Syria and more national and international news for Thursday, October 30, 2014.
Thursday's Blogs from the Bog!
Paper cites the former ADA's "experience as a prosecutor, his demonstrated integrity, and his ideas for reshaping the [DA's] office" in urging voters to support Keith Stutes Nov. 4.
Louisiana officials have sent a letter to the American Society of Tropical Medicine and Hygiene un-inviting members of the group who have recently been to ebola-affected West African countries from attending the group’s annual conference in New Orleans next week.
Drew Brees and the New Orleans Saints have to find a way to win on the road if they plan to take over first place in the NFC South.
"It is obvious that Louisiana economic performance has not outperformed the South or the United States as a whole and, in fact, has substantially underperformed..."
A state district judge said he will rule Friday on a preliminary injunction to keep some charter schools from receiving $60 million through Louisiana's public school financing formula.
Saints fans were to gather, make merry, eat/drink compliments of a new Downtown group and watch the Saints beat Carolina and claim 1st place in the NFC South. But...
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New Orleans Saints running back Mark Ingram doesn't see his dramatic spike in production as any sort of validation.
U.S. Sen. Mary Landrieu is facing off one last time with her two main Republican challengers before next week's election.
Shoppers familiar with Louisiana-based Rouses Market might be surprised when they walk into the new third location set to open at the Corner of Johnston Street and Duhon Road south the Acadiana Mall on Wednesday.
Noted architect and co-founder/principal of Architects Southwest receives highest honor given to former student.
Know an innovator, job creator and visionary with a penchant for hard work? We want to know that person.
He’s pulling for Knezek and Hidalgo on his end of the parish but issued endorsements in three other districts as well.