The physician brought her idea to a local compounding pharmacist in 2003. Eventually, Brierre developed a transdermal magnesium cream, which is applied by pumping a metered amount between the inner wrists and rubbing them together. She was so impressed with the results she incorporated magnesium into a progesterone cream for her female patients who were suffering from conditions such as PMS and menopause. "The evidence came back with unbelievably good feedback," she says.
Today, Brierre's transdermal magnesium line, called SEABLUE, includes four products ' Balance, Vigor, Power and Calm. Balance is designed to help women suffering from hormone imbalance and vitamin deficiency. For men, Vigor touts relief from symptoms including low libido, fatigue, anxiety, depression, enlarged prostate and decreased muscle. Both sexes can take Power, a B vitamin-based fitness product. Calm is geared toward promoting healthy cells, tissues, organs and organ systems. The key component in each of the four compounds is magnesium. A new transdermal calcium product, Strength, is scheduled for release June 12. "We are the first company to do vitamins through the skin," she says proudly.
Patents are pending on two of Brierre's inventions ' one for the magnesium-based transdermal products containing magnesium, and another for the calcium composition. The original patent, which was filed in March 2004, is in the final stages of the approval process.
Brierre launched the product line by herself, manufacturing the first batch in the spring of 2004 at an FDA-approved facility in Brownsville, Texas. She started out by giving products away, then selling them on a limited basis from her private practice. In May 2005, Lafayette native Michael Handley joined SEABLUE as chief executive officer. "I joined the company to commercialize the products and take them to market," he says.
Since expanding into retail last May, SEABLUE has increased its sales each month. Internet sales skyrocketed from 9 percent to 50 percent, bringing in $400,000. This year, the company expects to do more than $3 million in business. The products are now available online at www.SEABLUE.com and at 20 area locations, from traditional pharmacies like Teche Drugs, Acadian Prescription Shop and Begnaud's Pharmacy to spas such as Coccolare and Ashero. "We are doing great," Handley says. "Sales have been ramping [up] very well."
Staff is growing, too. When Handley joined the company in 2005, the Lafayette corporate office at 1720 Kaliste Saloom Road had three workers. Currently, SEABLUE has four Lafayette sales representatives and six others in California, Texas, Oklahoma, Colorado and Florida. By the end of this year, he projects having about 22 employees in Lafayette.
"This is home for all of us," Handley says. "So, it was only natural that we would build a business in the community where we make our home. The fact that we are here in Lafayette is great ' you usually don't see something like this coming out of Lafayette."
Juan Herrera, who previously served as general manager at Ã¡ la carte, recently joined the company as vice president of Latin American sales. Herrera will be in charge of selling to the Florida market, as well as expanding sales into Latin America in 2007.
Currently, SEABLUE's products are available in five states. The company's short-term goal is to expand to 20 states by the end of 2006, then go nationwide. "Our goal for 2006 is to dominate independent retail pharmacy in the southeastern United States, as well as to have a significant presence in the natural products industry," Handley says. "We expect to be in 350 independent health food stores and chain stores, and in about 400 pharmacies, by the end of the year. We will be nationwide."
Congratulations to Stella Theriot and seven friends who will enjoy a private dinner hosted by INDEats and EatLafayette
The City-Parish Council on Tuesday will be asked to sign off on an agreement between UL Lafayette and Lafayette Consolidated Government that would expand mass transit opportunities for UL students by adding five additional buses to its shuttle run between Cajun Field and campus.
Four bedroom traditional or three bedroom French home
Louisiana's high school seniors are making increased strides on Advanced Placement exams.
The hip little River Ranch shop will open in the Acadiana Center for the Arts in time for the September ArtWalk.
Hot prints and cool wolves
The Alabama game is sold out but tickets for all other homes games can be purchased online at www.LSUtix.net.
Among the one-percenters nationally, Louisiana's fattest cat is a relative pauper.
The Republican governor sent a letter Thursday to the president, saying placement of the children in Louisiana could have "potential negative ramifications."
Many laws are minor, though some impact health care options, change educational programs and reach into people's everyday activities.
Responding to Tuesday’s federal appeals court decision to save Mississippi’s lone abortion clinic, Esquire magazine profiles the unique story behind one of the doctors working at the clinic in Jackson.
Acadiana's nightlife guide.
Lafayette’s first-ever Whole Foods Market will open its doors in September.
In reacting to the recently resurrected allegations of sexual abuse among local clergy, is the Catholic Diocese of Lafayette maintaining its old stance of protecting their own?
Louisiana's annual state sales tax holiday is Friday and Saturday.
Thursday's Blogs from the Bog!
Breakfast favorites served on a bubbly crust pair with a crisp salad
NJ lady beats Donald Trump; Israel calls up more troops; border hearings accelerated and more national and international news for Thursday, July 31, 2014.
State Rep. Lenar Whitney — one of a handful of Republican candidates vying for Louisiana’s 6th Congressional district — has been described by Cook Political Report analyst David Wasserman as one of the most “frightening or fact-averse candidate[s]” he’s ever met following her reaction to an interview last week.
West coast casual
Mid-August hearing dates have been set for dueling lawsuits over Louisiana's use of the Common Core education standards in public schools.
An investigation into the last-minute passage of a pension hike for the state police superintendent continues, despite Col. Mike Edmonson's decision not to accept the increase.
Four bedroom traditional Youngsville home or three bedroom traditional Broussard home
On Tuesday, a three judge panel (voting two to one) of the U.S. Fifth Circuit Court of Appeals struck down as unconstitutional Mississippi’s controversial law requiring that physicians who perform abortions maintain admitting privileges in a nearby hospital.
Safety Jairus Byrd practiced with the New Orleans Saints on Tuesday for the first time since his signing in March.
Sentencing has been delayed for a businessman who provided key testimony in the corruption case that resulted in the conviction of former New Orleans Mayor Ray Nagin.
The spectre of priest sex abuse has returned to haunt the Roman Catholic Diocese of Lafayette following the recent release of an investigative report by Minnesota Public Radio, revealing new allegations of another child predator hiding behind the clerical collar.
Acadiana's nightlife guide.
A ballpark snack topped with BBQ meat can be found cruising town on a food truck
"Although the administration is moving forward with climate change regulations at home, we don't consider how policy decisions in the United States impact greenhouse gas emissions in other parts of the world," says Roger Martella, the former general counsel at the Environmental Protection Agency under President George W. Bush.