The physician brought her idea to a local compounding pharmacist in 2003. Eventually, Brierre developed a transdermal magnesium cream, which is applied by pumping a metered amount between the inner wrists and rubbing them together. She was so impressed with the results she incorporated magnesium into a progesterone cream for her female patients who were suffering from conditions such as PMS and menopause. "The evidence came back with unbelievably good feedback," she says.
Today, Brierre's transdermal magnesium line, called SEABLUE, includes four products ' Balance, Vigor, Power and Calm. Balance is designed to help women suffering from hormone imbalance and vitamin deficiency. For men, Vigor touts relief from symptoms including low libido, fatigue, anxiety, depression, enlarged prostate and decreased muscle. Both sexes can take Power, a B vitamin-based fitness product. Calm is geared toward promoting healthy cells, tissues, organs and organ systems. The key component in each of the four compounds is magnesium. A new transdermal calcium product, Strength, is scheduled for release June 12. "We are the first company to do vitamins through the skin," she says proudly.
Patents are pending on two of Brierre's inventions ' one for the magnesium-based transdermal products containing magnesium, and another for the calcium composition. The original patent, which was filed in March 2004, is in the final stages of the approval process.
Brierre launched the product line by herself, manufacturing the first batch in the spring of 2004 at an FDA-approved facility in Brownsville, Texas. She started out by giving products away, then selling them on a limited basis from her private practice. In May 2005, Lafayette native Michael Handley joined SEABLUE as chief executive officer. "I joined the company to commercialize the products and take them to market," he says.
Since expanding into retail last May, SEABLUE has increased its sales each month. Internet sales skyrocketed from 9 percent to 50 percent, bringing in $400,000. This year, the company expects to do more than $3 million in business. The products are now available online at www.SEABLUE.com and at 20 area locations, from traditional pharmacies like Teche Drugs, Acadian Prescription Shop and Begnaud's Pharmacy to spas such as Coccolare and Ashero. "We are doing great," Handley says. "Sales have been ramping [up] very well."
Staff is growing, too. When Handley joined the company in 2005, the Lafayette corporate office at 1720 Kaliste Saloom Road had three workers. Currently, SEABLUE has four Lafayette sales representatives and six others in California, Texas, Oklahoma, Colorado and Florida. By the end of this year, he projects having about 22 employees in Lafayette.
"This is home for all of us," Handley says. "So, it was only natural that we would build a business in the community where we make our home. The fact that we are here in Lafayette is great ' you usually don't see something like this coming out of Lafayette."
Juan Herrera, who previously served as general manager at Ã¡ la carte, recently joined the company as vice president of Latin American sales. Herrera will be in charge of selling to the Florida market, as well as expanding sales into Latin America in 2007.
Currently, SEABLUE's products are available in five states. The company's short-term goal is to expand to 20 states by the end of 2006, then go nationwide. "Our goal for 2006 is to dominate independent retail pharmacy in the southeastern United States, as well as to have a significant presence in the natural products industry," Handley says. "We expect to be in 350 independent health food stores and chain stores, and in about 400 pharmacies, by the end of the year. We will be nationwide."
Lafayette Police have had a busy day.
Gov. Bobby Jindal's administration will use $130 million in patchwork financing from a tax amnesty program, insurance settlement, uninsured motorist penalties and other excess funds to close most of the state's midyear budget deficit.
Democratic U.S. Sen. Mary Landrieu said she disagrees with President Barack Obama's actions on immigration, hoping the latest controversy doesn't worsen her campaign difficulties.
Two bedroom in Lafayette or two bedroom in Kaplan
Sennond trunk show at kiki
Gay-rights advocates challenging Louisiana's same-sex marriage ban announced Thursday that they have asked the U.S. Supreme Court to review their case before it is heard by a federal appeals court.
Thursday’s explosion aboard an oil production platform in the Gulf of Mexico is now under investigation by the Bureau of Safety and Environmental Enforcement.
Acadiana's nightlife guide.
Thinking himself the “son of God,” the man charged with the 2013 killing of an officer of the Chitimacha Tribal Police will not stand trial following a ruling Thursday on his mental competency.
Four hours after inviting supporters to a rally with Sen. Marco Rubio, Bill Cassidy claimed that Mary Landrieu “voted against stopping executive amnesty.”
Either Saints coach Sean Payton doesn't want to tip Baltimore off as to who'll start in New Orleans' secondary on Monday night, or he really doesn't know yet.
Money from the first and only settlement so far in a Louisiana flood board's lawsuit against dozens of energy companies will be placed in a special account dedicated to coastal restoration.
Friday's Blogs from the Bog!
Ten departing CEOs rake in $430 million; profile of FSU gunman emerges; Buffalo's weather woes and more national and international news for Friday, November 21, 2014.
The Ethics Board gives the lame duck Youngsville mayor permission to offer a sweet parting gift to the community he’s presided over for three terms.
Carencro ranch style home or three bedroom traditional in St. Martinville
The money came through a general obligation bond sale Thursday.
A legend in the Acadiana Oil Patch, Comeaux died Monday, Nov. 17.
Acadiana's nightlife guide.
With a growing number of alleged sexual assault victims coming out against Bill Cosby in recent weeks, upcoming projects have been canned by NBC and Netflix, but that won’t affect the once-loved comedian and actor’s scheduled performance in Lafayette.
The Baltimore Ravens' retooled secondary had no trouble against a rookie quarterback at home. This week, however, their task is far more challenging: stopping Drew Brees on the road in New Orleans.
Add Texas Gov. Rick Perry's name to the list of possible Republican presidential candidates flooding the campaign trail for GOP Senate candidate Bill Cassidy.
Gov. Bobby Jindal is in Florida this week with his fellow Republican governors for another gripe session aimed at their favorite target, the president, this time taking aim at his immigration plans.
Early voting for the runoff is shortened by two days because of the Thanksgiving holiday.
“Coach Don” Gagnard is running for school board. Today he offers his critique of the socioeconomic relationship between government subsidies and obesity.
BP is heading to a federal appeals court in its effort to oust the administrator of damage settlement claims arising from the 2010 Gulf of Mexico oil spill.
Former Le Rosier chef who cooked at the James Beard House and was named one of the “Best New Chefs in America” by Food & Wine magazine in 1995 was 48.
It was only a few months ago when the LPSB held the school system’s purse strings with a death grip, but oh how board President Hunter Beasley's demeanor seems to be changing with the ouster of Superintendent Pat Cooper.
Acadiana's nightlife guide.