The physician brought her idea to a local compounding pharmacist in 2003. Eventually, Brierre developed a transdermal magnesium cream, which is applied by pumping a metered amount between the inner wrists and rubbing them together. She was so impressed with the results she incorporated magnesium into a progesterone cream for her female patients who were suffering from conditions such as PMS and menopause. "The evidence came back with unbelievably good feedback," she says.
Today, Brierre's transdermal magnesium line, called SEABLUE, includes four products ' Balance, Vigor, Power and Calm. Balance is designed to help women suffering from hormone imbalance and vitamin deficiency. For men, Vigor touts relief from symptoms including low libido, fatigue, anxiety, depression, enlarged prostate and decreased muscle. Both sexes can take Power, a B vitamin-based fitness product. Calm is geared toward promoting healthy cells, tissues, organs and organ systems. The key component in each of the four compounds is magnesium. A new transdermal calcium product, Strength, is scheduled for release June 12. "We are the first company to do vitamins through the skin," she says proudly.
Patents are pending on two of Brierre's inventions ' one for the magnesium-based transdermal products containing magnesium, and another for the calcium composition. The original patent, which was filed in March 2004, is in the final stages of the approval process.
Brierre launched the product line by herself, manufacturing the first batch in the spring of 2004 at an FDA-approved facility in Brownsville, Texas. She started out by giving products away, then selling them on a limited basis from her private practice. In May 2005, Lafayette native Michael Handley joined SEABLUE as chief executive officer. "I joined the company to commercialize the products and take them to market," he says.
Since expanding into retail last May, SEABLUE has increased its sales each month. Internet sales skyrocketed from 9 percent to 50 percent, bringing in $400,000. This year, the company expects to do more than $3 million in business. The products are now available online at www.SEABLUE.com and at 20 area locations, from traditional pharmacies like Teche Drugs, Acadian Prescription Shop and Begnaud's Pharmacy to spas such as Coccolare and Ashero. "We are doing great," Handley says. "Sales have been ramping [up] very well."
Staff is growing, too. When Handley joined the company in 2005, the Lafayette corporate office at 1720 Kaliste Saloom Road had three workers. Currently, SEABLUE has four Lafayette sales representatives and six others in California, Texas, Oklahoma, Colorado and Florida. By the end of this year, he projects having about 22 employees in Lafayette.
"This is home for all of us," Handley says. "So, it was only natural that we would build a business in the community where we make our home. The fact that we are here in Lafayette is great ' you usually don't see something like this coming out of Lafayette."
Juan Herrera, who previously served as general manager at Ã¡ la carte, recently joined the company as vice president of Latin American sales. Herrera will be in charge of selling to the Florida market, as well as expanding sales into Latin America in 2007.
Currently, SEABLUE's products are available in five states. The company's short-term goal is to expand to 20 states by the end of 2006, then go nationwide. "Our goal for 2006 is to dominate independent retail pharmacy in the southeastern United States, as well as to have a significant presence in the natural products industry," Handley says. "We expect to be in 350 independent health food stores and chain stores, and in about 400 pharmacies, by the end of the year. We will be nationwide."
We will be offering our recommendations on the constitutional amendments tomorrow.
Three bedroom in Lawtell or two bedroom in Rayne
Fall's new darling
The justices did not comment in leaving in place lower court rulings that dismissed the lawsuits against BP and other companies involved in the worst U.S. offshore oil spill.
White registration is down by 7,700 voters while black registration has shot up by 7,100 voters.
Even though it had been rumored for months, U.S. Sen. Mary Landrieu finally pulled the trigger recently on a major campaign shakeup that moved control over to a few Big Easy insiders.
Acadiana's nightlife guide.
Louisiana's health department says it will seek law changes to stop billing sexual assault victims for exams and tests.
An investment group led by Macquarie Infrastructure and Real Assets will buy the Louisiana power company Cleco for $3.4 billion.
It wasn’t the historic slashes to higher ed funding or the ensuing tuition spikes that recently had LSU’s student body and faculty riled up in collective outrage.
"I feel it is appropriate to speak up when there are topics that are being bandied about with little or no factual data to back them."
Urgent Care clinics unprepared for Ebola; Nazis collected Social Security; Hawaii dodges a bullet and more national and international news for Monday, October 20, 2014.
Monday's Blogs from the Bog!
Will $400 be enough for the re-election campaign of LPSB's Hunter Beasley to overcome two years of holding our school system hostage and hurting the education of our children all because of a personal dislike of the superintendent?
Saints tight end Jimmy Graham said Friday he expects his playing status in Detroit to be decided by coach Sean Payton on Sunday, shortly before the game.
Two bedroom cottage in Lafayette or three bedroom traditional in Erath
Gulf Brew ready threads
Lawmakers have sidestepped a decision on whether they accept claims from Gov. Bobby Jindal's administration that the state closed last year's books with a nearly $179 million surplus.
Coming off the high of a fourth quarter comeback against Tampa Bay and a helpful bye week, linebacker Junior Galette sees a real turnaround coming for New Orleans' struggling defense.
Former President Bill Clinton, the Democratic Party's most popular surrogate this fall, is heading to Louisiana early next week for a campaign rally with U.S. Sen. Mary Landrieu.
Time and again you hear people say DA Mike Harson is unbeatable because he's doled out political favors over the past 20 years. But a new lawsuit could end that speculation.
We welcome nominations from readers and leaders throughout the business community in Lafayette and the five surrounding parishes.
Acadiana's nightlife guide.
Ebola is kind of terrifying if you watch too much Fox News and CNN. Especially Fox, which makes everything look terrifying because, well, War on Christmas and Obama and all.
Local developer’s Lake Charles Gardens LLC purchases buildings and leases; land still owned by Dugas family.
One bedroom townhouse or two bedroom townhouse in Lafayette
Hit the barre for a good cause
Whatever district you are in, please do your research. Find out what the schools need in order to teach. Better yet, ask your child’s teacher. They know!
Get your groove on with two free concerts in Downtown Lafayette Friday, both at Parc Sans Souci.
After the season's signature win (so far), here are some helpful tips for Cajun Nation during the conference stretch.