This isn’t Judy Dunn’s first zebra-swathed rodeo. She’s a wealth of knowledge when it comes to interiors. She’s been in the business for 20 years — the first to bring her unique “work with what you’ve got” approach to Lafayette. And so after years of establishing a thriving business in Dunn’s Designs, she’s undertaking the task of rebranding. While she’s changed the name of the business to Dunn’s Furniture and Interiors and seeks to create a new image (and more important, carry lower price points), the crux of the new Dunn’s is what defined Dunn’s for 20 years — accessibility paired with unmistakable Judy style.
“Design scares people,” Judy says, referring to the word that was once half of her business’ name. “It’s intimidating.”
The combination of her belief that home interiors should be more accessible (“we’ve worked from mobile homes to mansions”) and the recent arrival of national home chains spurred the rebranding.
“When the big box store comes to town you have to think of something new,” she says.
That something new began with the name change, striking “design” from the sign out front. Then came the addition of zebra print on the logo (as well as license plate frames on Dunn’s vehicles, name tags and anything not nailed down).
Animal print has always been Judy’s signature, and today is no different as she explains the rebranding. She’s wearing a shirt with a zebra motif and discusses plans for the future with an iPad in her lap that is entirely bedazzled on the back in zebra. Her iPhone? The same. Dunn’s is now on Pinterest showing off its latest pieces and using Facebook and Twitter as well. Those lower price points paired with youth in the store (UL design students can now earn credit by working there) are part of a direction to offer diversity to customers.
“I have to be out there or I’m just the old lady that started it,” Judy says with a laugh.
Dunn’s is also the first to offer a new kind of bridal shower. Continuing its uncanny way of working with what you’ve got, it is helping new brides do the same. The idea is a new, yet simple one: Bridal showers will be hosted at the store on Rue Louis XIV with the registry being a gift certificate the bride can use at the store. The shower itself is a lesson in how to marry his and her styles.
“How to incorporate that pillow with flowers and his deer head,” manager Meagan Rabalais says.
Dunn’s gift to the bride will be time spent in home working its magic.
“We want to be first,” Judy says. “We like to be different.”
To post a comment, please log into your IND account. If you do not have an account, click the "register" button to create one. Facebook comments can be used as an alternative to creating an account at theIND.com.
DEC 4 This post on Philebrity, an arty Philadelphia blog, previews the lecture Bobby Jindal gave last night in the City of Brotherly Love. Sadly, not a lot of love headed Bobby's way in this post, which indicates a level of disdain for our Guv generally limited to residents of our lovely state.
DEC 4 The NOLA Defender blog goes old-school next year, this post tells us. The blog, which features news and extensive arts coverage, will publish free print versions quarterly, the story says. In a business that seems to be heading away from the printed version, it is nice to see that going the other way for a change.
DEC 4 There's another story on state employee abuse of public credit cards in the news, and blogger CB Forgotston has the solution: get rid of them. We don't need them; it's more work without them to accomplish what you need to accomplish, but what's wrong with that, CB wants to know. The legislature needs to pass a law forbidding the things, he says.
DEC 4 Here's one of two recent posts on the Lens about spending at two charter school operations in New Orleans. This one is about training for less than 200 KIPP employees in Vegas -- which cost nearly $120,000. That's $120,000, with six figures. The other operation was the Friends of King schools, which sent the staff, including eight of nine board members, to a retreat at the beach. That cost $70,000. So far, the Lens is the only media covering this. One wonders if that would be the case if this level of spending had happened in a public school operation.
DEC 4 In the effort to lay blame for our disappearing coast, a board charged with protecting our coast voted to sue the US Army Corps of Engineers Tuesday, this story on NOLA.com says. One suit will seek to force the corps to pay for damage caused by the Mississippi River Gulf Outlet project, and the other will seek to force the corps to pay for a levee system in Algiers on the West Bank. Interesting.
DEC 4 Thanks to blogger Robert Mann's Facebook page, we know about this story in the Washington Blade, which says that the Louisiana National Guard has decided to process same-sex partner benefits. The story was posted Tuesday, following an interview with a guard chief by the Blade. That same day, the Advertiser ran this story, which said Louisiana is still a hold-out on same sex benefits. So which story is correct?
DEC 4 One Alabama fan shot another dead, this WWL story tells us, because she didn't feel the other fan was upset enough about Alabama's loss to Auburn. The women were at a party, and the dead lady, mom to three children, was joking with other party-goers about the loss, which didn't sit well with the shooter, the story says. Police think alcohol might have been a factor. Ya think?
Read the Flipping Paper!
Click Here for the Entire Print Version of IND Monthly