This isn't Gina Babineaux's first rodeo. The Artesia veteran knows a thing or two about sales. And so, when she began a new endeavor we had to get the inside scoop. Gina, you see, is selling things in a way we've never seen around these parts (or anywhere else for that matter). "Right now, the company features sales on Facebook as "fixed-priced" auctions or "flash sales" with a new e-commerce website and trend blog right around the corner," Gina says. She started Loft 115 with her mother Lana Lagneaux just last week with the premise of brining celeb-inspired accessories to the mainstream. High end/low price. Okay, we're listening.
"The name is inspired by the idea of "that trendy gal living in a big-city loft on a small town budget." Upcoming collections will feature popular styles of hammered cross jewelry, Saint Benedict medal necklaces and earrings and fabulous animal pieces that are super on-trend. Item are a steal at prices ranging from $4 to $36 each," Gina says. A steal indeed. We spotted a precious fox ring for just $4 and the crazy popular bubble necklace brought to the world by J. Crew — but, the loft 115 version is but $18. But, don't expect to stroll into the store and buy these pieces or even find them right this minute. "Facebook auctions occur every Monday and Wednesday at 8 a.m. and 8 p.m. CST," Gina explains. Each session includes 8 to 12 pieces for sale. To buy, comment "sold. Loft 115 emails the buyer and you pay via PayPal. The number of pieces is limited and they stay on the page until sold out. And the big bonus? Everything ships on a Monday and for free. (Free!) So, why not just open an accessories shop or include this in the existing Artesia? "I've wanted to get back into e-commerce for a while now. More and more people are definitely shopping online and accessories were a great way for us to ease back into that market because you don't have all of the size and fit concerns you have with selling clothing online" says Babineaux. "Facebook in itself has been gaining momentum as an online sales tool and was a great opportunity for us to start small and instantly get in the face of new customers. Once our website launches it will feature our full inventory and our Facebook site will still continue to offer great discounted items." While it's been less than two weeks, Gina says people are on board with the selling on Facebook. "Items are already selling out." Go to www.facebook.com/loft115 to check out the latest fashion forward finds.
To post a comment, please log into your IND account. If you do not have an account, click the "register" button to create one. Facebook comments can be used as an alternative to creating an account at theIND.com.
AUG 22 Blogger Robert Mann is writing about the so-called Edmonson Amendment in this post, and he's not a fan. If Bobby Jindal really does support a "gold standard" of ethics he would have done something - or even said something - and yet he has not, Mann says.
AUG 22 Crazy Crawfish is blogging about the (interesting) incident of the state Education Department's website being out of commission earlier this week. It was reported (with heavy implications) in two local media outlets, and Crawfish feels the stories would have been better had the reporters done a little investigation instead of just printing what they were told.
AUG 22 Blogger Tom Aswell has some advice for state troopers who plan on making any public comments or challenges to the Jindal administration: don't do it. He's telling the story of one trooper who dared to challenge Commander Mike Edmonson's buddy and paid the price for it.
AUG 22 Columnist Clancy DuBos is writing about the upcoming elections in this post on Gambit. The field for local and federal offices has its share of old guys, he tells us, although mostly he's talking about Edwin Edwards.
AUG 22 Columnist Jim Beam is talking about the Office of Group Benefits in this post; that's the office that handles the money collected from state employees to pay their benefits. The OGB reserve fund has been reduced by half in the last year, and the Jindal administration keeps saying that's a good thing - but that's like telling a kid that castor oil is good, Beam says.
AUG 22 Columnist James Gill is writing about dueling efforts over the killing of animals; on one side is a lady trying to avoid the euthanizing of stray cats and on the other is a camp of folk who feel that there are enough black bears in Louisiana for us to start killing them for fun.
AUG 22 One could assume that nobody (teachers included) likes it when politicians tell them how to do their job. So what do teachers think about Common Core? Blogger Michael Deshotels is examining some responses from teachers who were asked. (Spoiler alert: none of these comments will be used in a Common Core marketing campaign.)
AUG 22 This post on The Hill is commenting upon the latest round of "that candidate is the worst person in the world" ads that are running in Louisiana's Senate race. This round takes aim at Bill Cassidy, the physician/Congressman who is challenging Mary Landrieu, and lists all the votes he has cast that hurt veterans.
AUG 21 Tom Aswell is telling us about another "efficiency" contract the state has signed. This one is paying a consultant (i.e. someone with a briefcase from out of town) $140 an hour, plus tens of thousands in air fare. The agency on the receiving end of this tender care? The DMV. Well -- that's working great, then.
AUG 21 Columnist Stephanie Riegel is writing about the scandal that has rocked the LSU Alumni Association (to wit, the executive director's "girlfriend" also was his employee; when they "broke up" he started paying her, with alumni money, to keep her mouth shut). In particular, she's looking for some lessons to learn from the mishigas.
AUG 21 This post on The Lens brings us up to date on the ongoing process of populating the levee board that will decide if the so-called Big Oil lawsuit will move forward. Gov. Jindal has done his best to put the kibosh on the suit by removing pro-suit members, but the process of replacing them is not simple, Bob Marshall tells us.
Read the Flipping Paper!
Click Here for the Entire Print Version of IND Monthly