This isn't Gina Babineaux's first rodeo. The Artesia veteran knows a thing or two about sales. And so, when she began a new endeavor we had to get the inside scoop. Gina, you see, is selling things in a way we've never seen around these parts (or anywhere else for that matter). "Right now, the company features sales on Facebook as "fixed-priced" auctions or "flash sales" with a new e-commerce website and trend blog right around the corner," Gina says. She started Loft 115 with her mother Lana Lagneaux just last week with the premise of brining celeb-inspired accessories to the mainstream. High end/low price. Okay, we're listening.
"The name is inspired by the idea of "that trendy gal living in a big-city loft on a small town budget." Upcoming collections will feature popular styles of hammered cross jewelry, Saint Benedict medal necklaces and earrings and fabulous animal pieces that are super on-trend. Item are a steal at prices ranging from $4 to $36 each," Gina says. A steal indeed. We spotted a precious fox ring for just $4 and the crazy popular bubble necklace brought to the world by J. Crew — but, the loft 115 version is but $18. But, don't expect to stroll into the store and buy these pieces or even find them right this minute. "Facebook auctions occur every Monday and Wednesday at 8 a.m. and 8 p.m. CST," Gina explains. Each session includes 8 to 12 pieces for sale. To buy, comment "sold. Loft 115 emails the buyer and you pay via PayPal. The number of pieces is limited and they stay on the page until sold out. And the big bonus? Everything ships on a Monday and for free. (Free!) So, why not just open an accessories shop or include this in the existing Artesia? "I've wanted to get back into e-commerce for a while now. More and more people are definitely shopping online and accessories were a great way for us to ease back into that market because you don't have all of the size and fit concerns you have with selling clothing online" says Babineaux. "Facebook in itself has been gaining momentum as an online sales tool and was a great opportunity for us to start small and instantly get in the face of new customers. Once our website launches it will feature our full inventory and our Facebook site will still continue to offer great discounted items." While it's been less than two weeks, Gina says people are on board with the selling on Facebook. "Items are already selling out." Go to www.facebook.com/loft115 to check out the latest fashion forward finds.
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NOV 21 Bobby Jindal is headed to Iowa again, the Des Moines Register reports here. The paper outlines what's going on with Bobby's non-campaign for president, and there's a lot of stuff here -- too bad none of it sounds like somebody running Louisiana. Hey, wasn't that the job he wanted?
NOV 21 The end of the term has come for the grand jury investigating a lucrative Medicaid contract and a former state health official's ties to the company that won it, the Advocate reports here, but that doesn't mean the investigation into this stinkiness is over. There are still some things to look into, the lead prosecutor says.
NOV 21 With the passage of two amendments to Louisiana's much-amended constitution (it has been amended almost 200 times now) higher education has an even bigger target on its collective back, columnist Jim Beam opines in this post. Higher ed used to share the spotlight with health care, but that has changed, he says.
NOV 21 Here's a weird one: The Louisiana Cannabis Industry Association has endorsed Bill Cassidy for the U.S. Senate. Apparently, Mary Landrieu said she wouldn't consider support of medical marijuana but Cassidy said he would, WWL reports here.
NOV 21 Solange Knowles, possibly best-known for assaulting her brother-in-law in an elevator while wearing an ugly dress after the Met Ball, got married in the Marigny Opera House this past weekend, the New York Times reports here. Knowles, who has a house in the Faubourg Marigny district and owns a boutique in the Quarter, married Alan Ferguson.
NOV 21 This post on the Fuel Fix blog outlines a $1.4 billion move announced this week by the Apache Corp. that includes the sale of assets in south Louisiana. The company's interests in more than 90,000 acres in south Louisiana are some of the assets being sold, the post reports.
NOV 21 One (possible) positive from Hurricane Katrina is a comprehensive zoning ordinance for New Orleans. Nine years later, we're getting closer to that being finalized, but the current version has some problems. Here's the latest in a series of posts on The Lens in which residents give their views of the draft; this one is more amusing than most.
NOV 21 The new NOLA smoking ordinance is going to harsh your (nicotine) buzz, man. This post on Gambit outlines the high (or low, as the case may be) points: it includes electronic cigarettes and hookahs in its bans; eliminates smoking within 25 feet of any building's public entrance and in any public space - or near any public space - operated by the city.
NOV 20 Politico reports here that Bobby Jindal won't be kept out of the presidential race by anyone else's candidacy. (If he's running, which he's not, 'cause he's not done prayin' on it) So he's not interested in who is running, or what the polls say, or how much money he's got? K.
NOV 20 NOLA Defender's Tiny Daiquiri has a little fun with Bobby Jindal's Meet the Press appearance in this post. Bobby is still prayin' on whether or not he'll run for the job he's been running for over the past three years, Tiny says.
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