This isn't Gina Babineaux's first rodeo. The Artesia veteran knows a thing or two about sales. And so, when she began a new endeavor we had to get the inside scoop. Gina, you see, is selling things in a way we've never seen around these parts (or anywhere else for that matter). "Right now, the company features sales on Facebook as "fixed-priced" auctions or "flash sales" with a new e-commerce website and trend blog right around the corner," Gina says. She started Loft 115 with her mother Lana Lagneaux just last week with the premise of brining celeb-inspired accessories to the mainstream. High end/low price. Okay, we're listening.
"The name is inspired by the idea of "that trendy gal living in a big-city loft on a small town budget." Upcoming collections will feature popular styles of hammered cross jewelry, Saint Benedict medal necklaces and earrings and fabulous animal pieces that are super on-trend. Item are a steal at prices ranging from $4 to $36 each," Gina says. A steal indeed. We spotted a precious fox ring for just $4 and the crazy popular bubble necklace brought to the world by J. Crew — but, the loft 115 version is but $18. But, don't expect to stroll into the store and buy these pieces or even find them right this minute. "Facebook auctions occur every Monday and Wednesday at 8 a.m. and 8 p.m. CST," Gina explains. Each session includes 8 to 12 pieces for sale. To buy, comment "sold. Loft 115 emails the buyer and you pay via PayPal. The number of pieces is limited and they stay on the page until sold out. And the big bonus? Everything ships on a Monday and for free. (Free!) So, why not just open an accessories shop or include this in the existing Artesia? "I've wanted to get back into e-commerce for a while now. More and more people are definitely shopping online and accessories were a great way for us to ease back into that market because you don't have all of the size and fit concerns you have with selling clothing online" says Babineaux. "Facebook in itself has been gaining momentum as an online sales tool and was a great opportunity for us to start small and instantly get in the face of new customers. Once our website launches it will feature our full inventory and our Facebook site will still continue to offer great discounted items." While it's been less than two weeks, Gina says people are on board with the selling on Facebook. "Items are already selling out." Go to www.facebook.com/loft115 to check out the latest fashion forward finds.
To post a comment, please log into your IND account. If you do not have an account, click the "register" button to create one. Facebook comments can be used as an alternative to creating an account at theIND.com.
APR 18 So Gov. Jindal's new press secretary already has blocked blogger CB Forgotston from her Twitter account, CB tells us in this post. Sure, CB hasn't exactly been sugar sweet to the lady, but if his blogs are all it takes for her to get in a huff she better find some intestinal fortitude somewhere, because that's just the tip of the iceberg.
APR 18 Pooyie! Robert Kennedy Jr. isn't pulling any punches in this column on Huffington Post about the flood board's lawsuit against Big Oil and Bobby Jindal's involvement in efforts to kill it. Kennedy, who is president of the Waterkeeper Alliance, describes Jindal as 'genuflecting to Big Oil's pressure' and 'the industry's chief indentured servant.' Dang!
APR 18 Here's a video of UL Coach Mark Hudspeth showing he can pump some serious iron. It sure impressed the Dr. Saturday blog, which calls his press of 370 pounds a "ridiculous" number for a coach -- and opines that no other college coach could beat ours.
APR 18 Columnist John Maginnis offers some advice to Vance McAllister on this post: Don't quit. Republicans have demanded he resign, but offer no "sensible answer" to the question of why David Vitter shouldn't leave, too, he says. McAllister needs to do his duty and serve out his (abbreviated) term, Maginnis says.
APR 18 Blogger Lamar White Jr. comments upon the plan to make a Bible Louisiana's "official book" in this post. He argues his point by telling us the story of an immigrant couple who moved to Louisiana: Amar and Raj, whose oldest child is now our Governor. This action would have a much larger impact, he opines.
APR 18 There's only one major bill left defending public education, blogger Mike Deshotels writes in this post. He's also got a few choice words for state Superintendent John White, who implies that Louisiana teachers would be thrown into chaos and disarray if they didn't have a test to teach. (Maybe kids would actually get an education then? Nah!)
APR 18 An effort to set up speed cameras on the Interstate has been shut down before it even got started, columnist Stephanie Grace tells us in this post. A bill to block the practice is sailing through the legislature -- where apparently no one wants visitors to our fair state to arrive home to a ticket. (These guys must never drive on I-10 with people from Texas).
APR 18 Blogger Tom Aswell reassures everyone worried about the staffers for Rodney Alexander -- the ones who didn't go to work for McAllister or Candid Camera, anyway -- with this post. Apparently one staffer for the retired Congressman (who also worked for a preacher accused of sexual assault) already has been hired by Alexander in the state department he now runs, Aswell says.
APR 17 At the start of the Tuesday board meeting that ended with his removal from the President's post, Joe Aguillard told the governing board of Louisiana College that SACS, the accreditation agency, requires the board to adopt a confidentiality agreement regarding board actions. Later that day, SACS told the Town Talk that confidentiality agreements would never be required. Calvinist or not, isn't lying wrong?
APR 17 Here we are, looking like backwater dummies again in the national media. This story on Huffington Post tells the nation that our legislators are so scared of the Louisiana Family Forum that they won't vote to repeal a law that was ruled illegal years ago. (Guess these particular Christians don't cotton to that "love one another" thing.)
APR 17 Here's an interesting column from Paul Stanley, political opinion editor of the Christian Post. He breaks down the differences between David Vitter and Vance McAllister, in terms of political realities. What he found surprising was the fact that many GOP leaders are swinging a self-righteous sword at McAllister which had remained sheathed when Vitter's "sin" was revealed. He does have an interesting theory -- that Jindal's people want the Vitter issue to be revived.
Read the Flipping Paper!
Click Here for the Entire Print Version of IND Monthly