Beauty is pain. It’s what I tell my husband when I pluck his stray eyebrows. It’s what I tell myself when I’ve been on four-inch heels all day long. Suck it up. Beauty is pain.

But, alas, white hitting the boutiques this week I arrived at Maven Womenswear just as a fresh shipment of heels arrived. Heels like I’d never seen before — crazy comfy and really cute. They’re called Floggs.

The Flogg’s little secret — EVA cushioning. That’s right, the same stuff used in ski boots and bike saddles is basically memory foam cushioning your entire foot. But, unlike most other brands that tout pillow-top feeling soles — these are super sexy.

With a throwback design that harkens to the free spirit of the 70’s, these retro-inspired shoes are miles high without the pain. Beauty, in this case, doesn’t have to hurt. Now if only they could invent a painless tweezer.


To post a comment, please log into your IND account. If you do not have an account, click the "register" button to create one. Facebook comments can be used as an alternative to creating an account at

feed-image RSS Feed
LA LA Land

Read the Flipping Paper!

Click Here for the Entire Print Version of
IND Monthly