Recently, representatives from the Governor's Office of Film and Television Development were in Lafayette for a seminar showing howÂ we can better prepare Acadiana to take advantage of film and TV production opportunities coming to Louisiana, especially through the state's tax incentive program. Some at this seminar felt that the state bypassed Acadiana in favor of Shreveport who is now hosting "runaway" Hollywood productions who were running away again, this time from Katrina in New Orleans.
To the state's credit, Lt. Gov. Mitch Landrieu commissioned economic research and evaluation of arts and culture in Louisiana. The results were revealing, yet not surprising. Here are a few points from that study that may be useful to us in Acadiana's creative economy.
"One of the most important principles in economic development is to build upon the assets and strengths that you have, and not try to compete in areas where you have limited competitive advantage."
Bottom line, Hollywood is in Louisiana mainly for the tax credits. Our local cultural brand has eroded to the extent that anyone can "download" Cajun and Creole for their own fun and profit. Forget runaway productions; we've got a serious problem with a runaway culture. We must restore the integrity of our cultural brand and begin enhancing its authenticity before no one is left who can de-mystify our so-called "mystique."
"There remains enormous potential in the overseas tourism market, particularly among populations that have a natural affinity to Louisiana and want to experience something other than mainstream American popular culture."
Are we effectively tapping into the global market? Our local Francophone culture remains of great interest to Canada, France and French-speaking Africa. Even in Shreveport they will not deny that our French connection has historically been the main ingredient in the Louisiana brand. If Acadiana really wants to be a player in the film industry, we cannot afford to simply feature our unique culture as a backdrop: it should take a leading role.
"The cultural economy needs fresh talent and provides an attractive avenue for young people to channel their considerable creative energies."
One way to get the attention of film and television producers is to have a trained workforce. We know Louisiana people have a stronger sense of place than anywhere else in the country. When our young people are offered opportunities to truly connect with their culture, fewer and fewer will feel compelled to leave.
The state could do more to promote Acadiana as a film and television site, but Acadiana needs to take the lead in sustaining our local indigenous culture, making it a full partner in this and in all sectors of the cultural economy. This is our greatest resource, and few can compete with it.
Louisiana Gov. Bobby Jindal is joining South Carolina Gov. Nikki Haley on her campaign bus tour.
A New Iberia man has been sentenced to life in prison for killing a 4-year-old girl and scalding her 3-year-old brother.
A district judge decided Wednesday against sanctioning attorney/school board candidate Dawn Morris for her behind-the-scenes role in a lawsuit against Mark Cockerham.
Secretary of State Tom Schedler says Gov. Bobby Jindal's administration may have improperly destroyed records in the state employee health insurance program, in the middle of a heavily-criticized rewrite of benefit plans.
San Fran wins the World Series; Sistine Chapel improvements; Kurds moving toward Syria and more national and international news for Thursday, October 30, 2014.
Thursday's Blogs from the Bog!
Paper cites the former ADA's "experience as a prosecutor, his demonstrated integrity, and his ideas for reshaping the [DA's] office" in urging voters to support Keith Stutes Nov. 4.
Louisiana officials have sent a letter to the American Society of Tropical Medicine and Hygiene un-inviting members of the group who have recently been to ebola-affected West African countries from attending the group’s annual conference in New Orleans next week.
Drew Brees and the New Orleans Saints have to find a way to win on the road if they plan to take over first place in the NFC South.
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A state district judge said he will rule Friday on a preliminary injunction to keep some charter schools from receiving $60 million through Louisiana's public school financing formula.
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He’s pulling for Knezek and Hidalgo on his end of the parish but issued endorsements in three other districts as well.
Off a narrow gravel road running between a handful of mostly abandoned lots near a Mississippi River levee, down past sprawling oak trees and thick weeds, a lectern framed by banana trees has been set up in front of three short rows of folding chairs.
Hillary Rodham Clinton is heading to New Orleans this weekend to stir up voter support for Democratic U.S. Sen. Mary Landrieu.
Saints coach Sean Payton has spent much of his team's erratic season trying to build his players up.
The Daily Advertiser has weighed in on this year's LPSB elections with nine endorsements.
The Daily Advertiser uncovers at least two disciplinary actions against veteran sheriff’s deputy Kip Judice for driving a department vehicle after drinking alcohol.
The LPSB has named Melinda Mangham as the interim replacement for the District 7 seat recently vacated by Mark Cockerham.
Gifford Briggs, vice president of the Louisiana Oil and Gas Association, insisted that a settlement is not on the table and a consent decree in exchange for a new processing fee is highly unlikely.
Secretary of State Tom Schedler says he expects about half of Louisiana's 2.9 million registered voters to cast ballots for the Nov. 4 election.
While the Division of Administration, Treasurer John Kennedy and the legislative auditor spar over the validity of a $178.5 million surplus, and how it was calculated, some officials expect it to be up for grabs sooner or later.