LUS FIber is getting more aggressive in promoting its new fiber-to-the-home TV, phone and Internet service to Lafayette residents. LUS Fiber is now up on the air with a TV spot, and similar radio ads, that began running last week, according to LUS Director Terry Huval.
Responding to an email inquiring about the ad campaign, Huval says that the TV spot is running on two local network affiliates, and therefore should be up on all cable provider systems (including chief competitor Cox) that carry those channels. He writes, "it is a limited media buy now. We will be expanding this type of media promotion in the coming months." Huval has in the past explained that LUS Fiber has purposefully held back on a advertising as it was still rolling out its service, wanting to wait until it could get the most bang for its buck. LUS Fiber launched in February of last year. Huval says over 98 percent of the citywide buildout is now complete and the last remaining areas should be finished within the next six weeks.
The new LUS FIber ad stresses the business' local roots and its state-of-the-art fiber capabilities, touting the "fastest internet in town." The ad concludes, "invest in Lafayette and bring the world right to your door."
... written by All4Capitalism , August 05, 2010 - 12:00 pm
This is NOT journalism. This is a sales pitch for LUS Fiber. Is this part of their "aggressive" ad campaign? I'm sure every private company in Lafayette would appreciate the free media that our local government gets. Private companies have to PAY for such a luxury.
... written by Get It Done , August 05, 2010 - 12:21 pm
Yes government can be run like a business if you have the right leadership. Go LUS!
... written by All4Capitalism , August 05, 2010 - 12:51 pm
So now the Independent practices censorship. I guess my last post didn't make the "cut." I'm sure this one won't either.
... written by Blue Blades , August 05, 2010 - 09:10 pm
I have no plans to give any more money to a government agency.
... written by All4Lafayette , August 05, 2010 - 09:12 pm
All4Capitalism conveniently fails to remember that there is another side to press coverage that governmental entities experience - the not-so-complimentary experiences. Does he think the private companies would like all of their goings-ons to appear on the front page of the paper or be the lead story on the 6 pm news.
Let's face it before LUS Fiber, the cable company's standard line to customers with weekend cable TV service problems was to wait until the following week to get service. Their prices were going up several times a year and they never offered anything close to the special deals they offer today. Community sponsorships - they were non-existant.
Basically the cable company ran their business like the defacto monopoly it was. No rate regulation and no service regulation.
Thank goodness for LUS Fiber - I love their service. I'm all for Lafayette!
... written by Hugh Hefner , August 06, 2010 - 01:04 pm
You can catch my network on LUS Fiber. All porn, all the time.
... written by LUS_Lafayette_Made_ wrong_decisions , August 11, 2010 - 10:35 pm
LUS screwed up and hired semi-established nitwits as consultants. They hired very few local companies to do the work and promised Lafayette "fiber good...copper bad". I laugh my you know what off every time I see the orange pipes with mud being pulled up again "fiber conduit lines being installed by non-Louisiana companies". Thanks for the laughs...Terry & Joey… Google? Youtube?
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