Cox Communications now has promo spots touting the cable provider's community involvement, as Cajun music plays in the background. BellSouth recently ran a business profile ad in The Times of Acadiana that stated the company has been "serving Lafayette with fiber for more than 20 years." (BellSouth and Cox use a mixture of fiber and copper lines.) Meanwhile, City-Parish President Joey Durel and Lafayette Utilities System Director Terry Huval have started a new weekly call-in show on Acadiana Open Channel (Fiber for the Future, Mondays at 5:30 p.m.) to promote the benefits of LUS' fiber-to-the-home plan.
While Cox's regional manager Gary Cassard says his company's promotions are nothing new, followers of the issue say this is only the first small step in the buildup to an election on LUS' fiber plan on July 16. The city-parish administration hasn't received council approval on the election, but a vote is now seen as a pending formality.
"It's already begun," says Steve Creeden, an LUS consultant with the R.W. Beck engineering firm. "I think we're already seeing the first wave." Creeden worked as the local operations manager for Cox Communications for almost four years. He also served as the local general manager of TCA Cable for nine years prior to Cox's buyout of TCA in 2000. Creeden is now working almost full time with LUS on its fiber-to-the-home initiative.
He says that other communities that have gone through these elections have seen incumbent telecom companies spend more than $1 million in media campaigns ' the bulk of which doesn't hit until 60 days prior to the election. Any money that Cox Communications spends on a media campaign would be on top of the internal promotional spots it reserves to run on each of its cable channels. Creeden says when he worked in the cable industry, the station usually kept an average of 30 seconds per hour per channel to run company promos or to give away as bonuses to advertisers.
"It could be significant," Creeden says of the in-house TV ads Cox could devote to a media campaign. "They never completely sell out their inventory so they've always got excess spots that they can use for bonuses for advertisers or for internal use."
In order to combat a potential media onslaught from the incumbent telecom providers, LUS proponents are scrambling to get their own organizations in place. Local attorney Kaliste Saloom III, whose father Kaliste Saloom Jr. served as a city judge in Lafayette for 40 years, is heading up fundraising efforts as chairman of the pro-LUS Political Action Committee. Even though an election is yet to be officially called, SaloomÂ plans to startÂ collecting contributions and have a Web site, www.lafayetteyes.org, up and running this week. "We have a very short window on this," Saloom says. "I looked around and saw something needed to be done, and I wanted to get the ball rolling." Assisting Saloom is Joe Castille, a Hollywood branding and marketing consultant who recently returned to his native town of Lafayette to co-produce a movie based around the legend of Evangeline. Castille says he is now acting as a voluntaryÂ adviser but will likely take a more official role once the campaign picks up. Â
City-Parish President Durel is trying to take a lower profile on the issue but says he will likely help connect volunteers for the campaign. In his place, other local leaders and elected officials, such as former Mayor Dud Lastrapes and state Rep. Joel Robideaux, have indicated they may step into a more public role.
"Joey and [LUS Director] Terry Huval and a few of those guys have carried the torch on this thing for a while now," Robideaux says. "So if they need to expand the speaker's bureau, so to speak, that's something I would consider. If I can help them, then I will."
Robideaux and others could play key roles in a substantial fundraising effort for LUS.
"We think it's going to take upwards of $500,000," says Durel. "We're told we can expect [Cox and BellSouth] to spend upwards of $3 million. This group is just going to have to do a better job of grassroots campaigning and [make] more efficient use of their dollars."
An unexpected grass roots organization is also afoot to promote the fiber initiative. Don Bertrand, a local landman who also serves on the parish Republican Executive Committee, is collecting personal endorsements on his newly formed Web site Fibre911.com., and has 100 volunteers. He sees the pro-fiber stance creating strange bedfellows. "We're going to have people from the local Democratic Party and people from the local Republican Party," Bertrand says. "We're going to have UL students. We're going to have people in neighborhoods. I don't think this is going to be your regular campaign crowd. It's going to have its own unique characteristics. We're not for an individual here. We're voting for an idea, a vision."
For everyone involved, there is a sense that the election will have a profound impact, regardless of the outcome.
"This community is being watched with a whole lot of interest by a whole lot of people across the country on the [telecom industry] side and on the municipal fiber-to-the-home side," Creeden says. "We really stand to set a precedent in this country for municipally-owned utilities getting into this business."
That would be Congressman John Fleming talking about Sen. David Vitter.
The alleged mastermind behind the bribery scheme that went on for four years under DA Mike Harson’s nose isn’t just schizophrenic, bipolar and recovering from mini strokes; he now says he has cancer.
Louisiana's higher education leaders are trying to work out a financing deal to keep the state's public colleges from running low on state cash to operate their campuses.
With their latest triumph, the Saints left little doubt about how tough they are to beat in the Superdome. Unfortunately, two of their remaining three games are on the road.
Here's your daily look at late-breaking national and international news, upcoming events and the stories that will be talked about Tuesday, December 10, 2013:
For the first time in at least five years, retired teachers, state workers and school system employees could see an increase in their pension checks.
Lawmakers and Gov. Bobby Jindal's administration shared a collective sigh of relief with the news that Louisiana's tax amnesty program brought in the $200 million that they used to help balance this year's budget.
Drew Brees often makes the extraordinary look routine, particularly during night games in the Superdome.
The teams were extended invitations Sunday for the New Year's Day matchup played at Raymond James Stadium, home of the NFL's Tampa Bay Buccaneers.
If all 44 projects are approved, about $300 million would remain in the fund set up as a down payment to help the Gulf.
Last week, the Saints gave up 429 yards to Seattle, second most in a game this season.
Since Anthony Jennings and Brooks Haack were not expected to contribute until next year at the earliest, it seemed like a sneak peek at hidden Christmas gifts.
Louisiana National Guard personnel seeking benefits for same-sex spouses will have an easier time filing the requests, despite a state refusal to let its workers process the paperwork.
Panthers coach Ron Rivera sees one potential flaw with his team's stellar defensive play so far this season. "Apparently we like to bite on the double moves," Rivera said.
Computer hackers may have gained access to the personal information of thousands of Louisiana residents who use debit cards issued by JPMorgan Chase for three state agencies, authorities said Wednesday.
Jim Purcell, who has been in the job since February 2011, notified the Board of Regents about his decision at its monthly meeting.
Hushed plans for a commercial development along the Louisiana Avenue portion of the Holy Rosary campus put the future of longtime tenant EarthShare Gardens in jeopardy.
If a recent advertisement in The Daily Advertiser is any indication, speculation the local daily will be implementing the “Butterfly Project” could be more of a reality than the Gannett-owned paper’s top execs are willing to admit.
Mettenberger injured his left knee while unloading a 32-yard completion in the fourth quarter of No. 14 LSU's 31-27 victory over Arkansas last Friday, and LSU coach Les Miles confirmed the severity of the injury on Wednesday.
An ordinance to phase out a 2 percent rebate to Lafayette merchants for collecting and remitting on time sales taxes cleared the City-Parish Council by a 6-3 vote.
Louisianans are the fourth most likely to use profanity yet also the fourth most likely to be courteous. So, please, just kiss my a** ... if it’s not too much trouble.
The state Coastal Protection and Restoration Authority voted Tuesday to authorize two lawsuits against the U.S. Army Corps of Engineers.
A long night on the field in Seattle got even worse off of it, and now the Saints are operating on a compressed time-frame as they brace for surging Carolina with first place in the NFC South at stake.
Public school letter grades, teacher evaluations and student promotion won't be affected by Louisiana's shift to more rigorous educational standards for two years, the state's top school board decided Tuesday.
Vitter told The Associated Press that he is sending an email to supporters Wednesday and is in discussions with his family about the possibility.