
"He sold her the menu top to bottom," Blanchard says. "I said, 'Michael, you've got to slow down,'" the chef recalls. "I'm telling you, he can sell."
It's the crux of a business relationship that has since blossomed between iMonelli's Blanchard and a la carte's Doumit. But there's much more than a shared passion for food and catering that brought these two together. For some time, Doumit had been struggling to get a handle on a la carte's escalating debt, and last fall he turned to Blanchard to bail him out.
For the past few months, Blanchard's been hanging out at the Oil Center eatery, slowly making the kind of changes that have returned the popular restaurant and catering business to profitability. He's retained only about 20 percent of the staff, and a few weeks ago paid the Internal Revenue Service to relieve a tax lien on the operation's equipment, the final step in his takeover. "You could say I cleaned up the place a lot," Blanchard says. "Michael knew what needed to be done, but he was battle weary, and when he quit fighting, things just got worse."
Blanchard formed a new corporation that purchased the a la carte name and assets ' and he's been helping Doumit pay off the enormous debt. "Michael is responsible for all the debt a la carte Inc. had, but the two of us are making great strides in making good on all that," Blanchard says ' with the exception of back taxes that Doumit must pay personally. "[The debt] was at least six figures. It changes all the time. To say exactly how much, I don't know," Blanchard adds. "Basically, what I'm doing is what you hire a manager to do, but I own the business."
In the meantime, Blanchard, 41, says he's been the student learning from the 67-year-old's decades of catering experienceÂ. The chef, who also owns a scaled down version of iMonelli in Morgan City called Café JoJo's, expanded his off-site catering operation out of iMonelli a couple of years ago. The successful venture caught the attention of Doumit, who viewed his new competitor as a good fit for a la carte because of similarities in the way the two run their catering operations. Says Doumit, who began his catering career in New Iberia in 1963, "His concept was the same as mine: one staffer for every 20 guests, good food, the best ingredients, no substitutions. If we say lump crabmeat, it is. If we say Louisiana crawfish, it is. Absolutely no fooling the customer."
Blanchard isn't quite sure what would have become of the 20-year-old Oil Center business if Doumit had not come calling. "They were on a slippery slope," he says, "so I don't know what the future would have held for a la carte." Doumit, however, insists he would never have shut the business down. "I had a mess, but I would have continued."
Blanchard believes Doumit got in financial trouble in part because he was unable to refuse people or stand up to employees. "I think Michael's biggest flaw is he's just too nice, and he makes really poor decisions when it comes to personnel because he doesn't realize you're not going to be the most popular fellow all the time." Blanchard also says any time a nonprofit or civic organization came calling, Doumit felt obligated to make a donation ' pressure Blanchard himself understands all too well. "It's hard sometimes," the chef says, "but you have got to say, 'no.' If you give a $100 donation, you have to do $1,000 in sales to recoup it."
Blanchard believes there's a big misconception about the success of local restaurants, which he insists average only a 10 percent profit margin. He says new competition and finding good, honest help are two critical issues facing independent restaurant owners in Lafayette. "People think they're going to make a ton of money in the restaurant business, and it just doesn't happen," the restaurateur asserts. "Every couple of weeks you've got a new restaurant opening. Most people only see when you're busy because that's when they're [at the restaurant]. They see you walking around the restaurant and think, 'Wow, this is one big party.' But I work a minimum of 70 hours a week. They just don't understand the cost of doing business.
"What Michael wanted was not having to worry about the staff, people stealing, and food costs. The fight was daunting, non-stop. That's all the things I'm good at," Blanchard says, "so it was a perfect fit."
"I think Michael's doing as good a job as he's ever done," Blanchard continues. "Now it's like he can see the light at the end of the tunnel. He's revived and he's happier. And let me tell you, it's infectious. He's very good at selling a la carte and taking care of customers; he's there all day, and he's booking his functions, but now he has a stronger staff behind him."
One big change at a la carte was the return of "Lebanese Wednesdays" to the lunch buffet line. Blanchard quickly realized the talents of Joseph Johnson, a cook who worked for the former Oil Center Lebanese eatery Essie's for 12 years and has all of the recipes, including the secret ingredients for Essie's popular lemon chicken. Blanchard put Johnson in charge of the Wednesday menu. Johnson is also cooking cabbage rolls, grape leaves, tabouli, hummus and moussaka. As part of the restructuring of a la carte, the new owner promoted Larry Valentino, a New Orleans caterer displaced by Hurricane Katrina, to catering manager, and brought a former iMonelli employee, Lucy Cook, to manage the front of the restaurant.
For his part, Doumit is quick to point out his own shortcomings, acknowledging he's not as versatile a businessman as his new boss ' nor does he want to be. "I don't cook, and I don't know how to cook," Doumit declares. "I sell it, and now they have to make it happen, and it's wonderful," he adds. "I'm scared I'm going to wake up, and it's a dream."
JUNE 17 If anyone ever wonders why Saints fans hate Atlanta with a capital H, here's a good indication. Radio "professionals" at an Atlanta station created an entire segment around making fun of former Saints player Steve Gleason, who is now paralyzed by ALS. Listen, nobody's ever accused DJs of being rocket scientists. But how could someone think it is amusing to pretend to ask a man with a degenerative, fatal disease if he will be alive next week? The DJs have been fired, and are now whining about how gutless their former bosses are. Wow.
JUNE 18 Here's the latest from the Advocate on the fatal hit-and-run accident allegedly involving the president of the Livingston Parish School Board. He's accused by police of hitting a 21-year-old man on a highway early Sunday and driving away. The man died at a hospital later. On Monday, police seized the president's truck and towed it away. But he's available for board meetings: apparently a $500 bond is sufficient for this type of thing over in St. Helena Parish.
JUNE 18 Former broadcast journalist Griffin Scott has posted this plea on his blog for financial assistance from his readers. Scott, who says he was fired after he wrote something fairly innocuous (for Facebook) on his wall, is suing a media giant for his job back. He's framed himself as David going after a bloated media giant, and he's probably not far off.
JUNE 18 Here's a fairly absurd column posted on DIG Magazine about the completely absurd practice of naming killer storms. Tornadoes don't have names. Blizzards don't have names. But hurricanes do, and there's a big process to bestow them, Jacques Cormery writes. He's right about the crazy assemblage of names -- this year, there's everything from Tanya to Humberto -- and his idea that we don't waste good names on killer storms is a good one.
JUNE 17 Political columnist John Maginnis has some advice for Louisiana Republicans: grow up. After the schism that occurred in this past session - fiscal hawks teaming up with Democrats to spank the Republican "majority" and hand Gov. Jindal his, er, aspirations for continued solon control -- they need to figure out how to get along with each other, Maginnis writes.
JUNE 17 Here's the Picayune's obit story for Dorothy 'Miss Dot' Domilise, the lady who made poboys at the uptown restaurant that bears her name. Miss Dot moved to New Orleans during World War II, where she met and married her husband Sam. When she passed away Friday she was 90, and had spent more than 60 of those years working at the restaurant on Annunciation Street.
JUNE 17 This editorial in the Advocate speaks in favor of the consent decrees that have federal judges overseeing police operations and the sheriff's parish prison in New Orleans. Mayor Landrieu and Sheriff Gusman can't get along, so outside forces, like the Inspector General and the judges, are needed to make sure things run right, the editorial opines.
JUNE 18 Here's a post from Manny Schewitz on Forward Progressives that is good for a chuckle. Manny had an epiphany back in November, and is sharing it with us today: he believes that Fox "News" is killing the GOP by pandering to right wing nuts. Now, don't get it twisted: Manny's not broke up about it. He says he enjoys watching the downward spiral with a shot of whiskey and "a schadenfreude chaser."
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