"That's why we're having the grand re-opening, because we're doing a lot of things," says the 33-year-old Guercio. "We call it the new face of 307. We're going to 307 as a moniker, because we're trying to get people used to the idea of seeing and doing more than listening to live music here."
Grand re-opening plans include diversifying the club's entertainment offerings. 307 will be pushing its Tuesday comedy night and adding more headliners to the lineup, pairing up with Zeus CafÃ© to offer an international music night on Thursdays to complement its popular Latin night on Saturday, and holding an all-star musicians jam once a month to benefit Healthcare for Musicians. (The comedy aspect is unique, because Lafayette has no other stand-up comedy venue. Maximillian's in the Hilton recently discontinued its comedy nights.)
At the time of 307's opening, The Sound Factory and Root Hogs were the only businesses open at night in the 300 block of Jefferson Street. 307 now shares its nightlife with Guamas, Rain, New Orleans Daiquiris and Froggy's.
Buildings on either side of the club, at 305 and 309 Jefferson St., were also available for lease, so not long after leasing 307, the owners leased the other two buildings, with expansion plans in place before the business even opened.
Guercio and Delcambre, 31, met at UL Lafayette as industrial design students and started a design business together after graduation. When Delcambre noticed 307's building up for lease, he approached Guercio about opening a club together, and the two were drawn to the building. They were then introduced to Dr. Darrell Henderson, a partner in The Surgery Center and Plastic Surgery Associates; Henderson became a financial backer and co-owner and allowed Guercio and Delcambre to design the space and oversee construction. (The three partners declined to give figures on their expansion costs, but have already invested more than $200,000 in the property.)
"I love new projects," says Henderson. "There hadn't been a jazz and blues club in Lafayette." The club booked local and New Orleans jazz bands nightly in its early days, and Lafayette blues legend Carol Fran was a regular act during the club's first year, as was Harry Hypolite and Henry Gray.
New Orleans jazz band Astral Project has played the club both before and after its expansion. "It's a beautiful place," says drummer Johnny Vidacovich. "It's got a great sound, and there isn't a bad seat in the house. It's a collective atmosphere for musicians and people." Even though Astral Project has been playing Lafayette since the 1970s, Vidacovich says the club gave the band a new venue with some newer, younger faces in the crowd.
Henderson, a former musician, played a big part in the acoustics of the club. His son William plays keyboard and saxophone in Spontaneous Comphunksion and several other local bands, and Henderson wanted a place where his son could hear great music, learn to do sound and play occasionally.
In the beginning, Delcambre and Guercio booked music blindly, with mixed results. "We've come to the conclusion that we don't have to have live music every single day," says Guercio. "We had no idea it was so difficult. We thought that if you book great music, people will come. People can get live music in a lot of places in Lafayette, so we've gone to focusing on bigger shows, bigger acts, instead of more acts." Cajun and zydeco music were incorporated into the repertoire last year, and the club branched out to offer theater, cabaret performances, poetry readings and comedy.
The 309 expansion will give the club additional space for private parties and nonprofit events. "In the back of the building, there's just a slab, but we want to add a banquet hall facility on the outside with a raised roof and exposed beam ceiling that would also serve as an expansion to the lounge, so we could do bigger shows," says Guercio. He would also like more room in the bar so the club could offer a lunch menu. "We're going to be serving snacks and appetizers eventually," he says, "but we can't do lunch with three tables."
The adjacent 309 expansion is dependent upon the bar moratorium currently in effect for downtown. Formerly Smokin' Joe's and Goodfellas, 309 was opened as a restaurant, so a bar can't open in its space. Guercio says they are waiting for the review of the ordinance in June and hopes to be granted permission to open 309 as a bar. "We feel like our place is good for downtown, something that Lafayette can be proud of, and we're hoping to be able to utilize that space," he says.
"307's always been very supportive of downtown, and we're excited about the expansion and support,' says David D'Aquin, newly hired marketing director for Downtown Development Authority. "They helped revitalize their block, and their faÃ§ade improvements really helped improve the look of that block."
Guercio, Delcambre and Henderson signed a 20-year lease on all three of the buildings, so the entrepreneurs plan on being around for a long time.
It wouldn’t be a first, however, as the Chamber has thrown money behind Landrieu before.
The Democratic incumbent, seeking her fourth term in office, is a strong supporter of the Export-Import Bank, which helps finance exports of U.S. companies.
The world is a politically tense place these days with hot spots ranging from the Middle East to Ukraine. In Louisiana and Mississippi, where the political chessboard tends to be a lot less threatening and at times entertaining, this election season is living up to expectations.
American companies export smog; UN calls for cease-fire in Gaza; fist bump keeps germ transfer down and more national and international news for Monday, July 28, 2014.
Monday's Blogs from the Bog!
Louisiana has joined nine other states in support of Indiana’s appeal of a federal judge’s ruling that the Hoosier State’s ban on sam-sex marriage violates the Constitution.
The Saints are being cautious in an effort to minimize risk of re-injury.
LSU Health Sciences Center says people with a common, hard-to-treat kind of lung cancer can join a new national trial to test drugs faster.
As New Orleans Saints coach Sean Payton and general manager Mickey Loomis spoke about the opening of training camp, steep, tree-covered mountains were in full view behind them.
The family of fallen cyclist Lon Lomas is speaking out after the release this week of the man charged with his death.
"The solutions are obvious: undo consolidation, or amend the charter to make this hybrid attempt at a new form of government work better."
The Board of Elementary and Secondary Education is considering whether to get involved in a lawsuit against Gov. Bobby Jindal for his attempts to undermine use of the Common Core education standards in Louisiana's public schools.
The latest meeting of a south Louisiana flood board that stirred political turmoil with a lawsuit against the oil and gas industry is taking place amid uncertainty over the future of the lawsuit — and the board's own membership.
The photos taken nearly a mile under the Gulf of Mexico are so clear that small holes are visible in a lifeboat that may have gone down or been scuttled when a passenger ship was sunk by a Nazi submarine in 1942.
Advocate columnist and Jindal shill Quin Hillyer has been against the New Orleans levee board lawsuit from day one, but a recent piece targeting author/activist John Barry prompted the perfect rebuttal from the board’s former vice-president, who takes Hillyer to task on just about every distorted claim he’s made on the issue.
Thousands of people who bought health insurance through the marketplace created by the federal health care overhaul face price hikes next year that could top 10 percent.
Louisiana fell one spot in an annual national ranking of child well-being that looks at poverty, education and health access.
A federal judge has decided he doesn't need to hear more arguments in the case of a gay couple who want a Louisiana marriage license.
Saints again bring playoff aspirations into 2014 campaign.
New details in the case against the man arrested for last week’s bomb threat and bank robbery has surfaced, including a MidSouth Bank surveillance video showing the alleged suspect attempt an early-morning bank robbery.
Parents and teachers who support the Common Core education standards sued Gov. Bobby Jindal Tuesday over his actions against the multi-state standards, accusing him of illegally meddling in education policy.
An arrest was announced this morning in connection with last week’s bomb scare at UL Lafayette.
Attorneys, judges and others interviewed by LaPolitics expect 15 to 20 district judge races this year.
"I feel like I'm under siege," an attorney said recently over drinks at Galatoire's Bistro in Baton Rouge. "We all do. Every time I turn around somebody wants a check. District attorney races. The judges. They're killing us."
As a requirement for running for Congress in the 6th District, former Gov. Edwin Edwards has filed his financial disclosure statement with the U.S. House showing his income in 2013 totaling $242,787.