"He sold her the menu top to bottom," Blanchard says. "I said, 'Michael, you've got to slow down,'" the chef recalls. "I'm telling you, he can sell."
It's the crux of a business relationship that has since blossomed between iMonelli's Blanchard and a la carte's Doumit. But there's much more than a shared passion for food and catering that brought these two together. For some time, Doumit had been struggling to get a handle on a la carte's escalating debt, and last fall he turned to Blanchard to bail him out.
For the past few months, Blanchard's been hanging out at the Oil Center eatery, slowly making the kind of changes that have returned the popular restaurant and catering business to profitability. He's retained only about 20 percent of the staff, and a few weeks ago paid the Internal Revenue Service to relieve a tax lien on the operation's equipment, the final step in his takeover. "You could say I cleaned up the place a lot," Blanchard says. "Michael knew what needed to be done, but he was battle weary, and when he quit fighting, things just got worse."
Blanchard formed a new corporation that purchased the a la carte name and assets ' and he's been helping Doumit pay off the enormous debt. "Michael is responsible for all the debt a la carte Inc. had, but the two of us are making great strides in making good on all that," Blanchard says ' with the exception of back taxes that Doumit must pay personally. "[The debt] was at least six figures. It changes all the time. To say exactly how much, I don't know," Blanchard adds. "Basically, what I'm doing is what you hire a manager to do, but I own the business."
In the meantime, Blanchard, 41, says he's been the student learning from the 67-year-old's decades of catering experienceÂ. The chef, who also owns a scaled down version of iMonelli in Morgan City called CafÃ© JoJo's, expanded his off-site catering operation out of iMonelli a couple of years ago. The successful venture caught the attention of Doumit, who viewed his new competitor as a good fit for a la carte because of similarities in the way the two run their catering operations. Says Doumit, who began his catering career in New Iberia in 1963, "His concept was the same as mine: one staffer for every 20 guests, good food, the best ingredients, no substitutions. If we say lump crabmeat, it is. If we say Louisiana crawfish, it is. Absolutely no fooling the customer."
Blanchard isn't quite sure what would have become of the 20-year-old Oil Center business if Doumit had not come calling. "They were on a slippery slope," he says, "so I don't know what the future would have held for a la carte." Doumit, however, insists he would never have shut the business down. "I had a mess, but I would have continued."
Blanchard believes Doumit got in financial trouble in part because he was unable to refuse people or stand up to employees. "I think Michael's biggest flaw is he's just too nice, and he makes really poor decisions when it comes to personnel because he doesn't realize you're not going to be the most popular fellow all the time." Blanchard also says any time a nonprofit or civic organization came calling, Doumit felt obligated to make a donation ' pressure Blanchard himself understands all too well. "It's hard sometimes," the chef says, "but you have got to say, 'no.' If you give a $100 donation, you have to do $1,000 in sales to recoup it."
Blanchard believes there's a big misconception about the success of local restaurants, which he insists average only a 10 percent profit margin. He says new competition and finding good, honest help are two critical issues facing independent restaurant owners in Lafayette. "People think they're going to make a ton of money in the restaurant business, and it just doesn't happen," the restaurateur asserts. "Every couple of weeks you've got a new restaurant opening. Most people only see when you're busy because that's when they're [at the restaurant]. They see you walking around the restaurant and think, 'Wow, this is one big party.' But I work a minimum of 70 hours a week. They just don't understand the cost of doing business.
"What Michael wanted was not having to worry about the staff, people stealing, and food costs. The fight was daunting, non-stop. That's all the things I'm good at," Blanchard says, "so it was a perfect fit."
"I think Michael's doing as good a job as he's ever done," Blanchard continues. "Now it's like he can see the light at the end of the tunnel. He's revived and he's happier. And let me tell you, it's infectious. He's very good at selling a la carte and taking care of customers; he's there all day, and he's booking his functions, but now he has a stronger staff behind him."
One big change at a la carte was the return of "Lebanese Wednesdays" to the lunch buffet line. Blanchard quickly realized the talents of Joseph Johnson, a cook who worked for the former Oil Center Lebanese eatery Essie's for 12 years and has all of the recipes, including the secret ingredients for Essie's popular lemon chicken. Blanchard put Johnson in charge of the Wednesday menu. Johnson is also cooking cabbage rolls, grape leaves, tabouli, hummus and moussaka. As part of the restructuring of a la carte, the new owner promoted Larry Valentino, a New Orleans caterer displaced by Hurricane Katrina, to catering manager, and brought a former iMonelli employee, Lucy Cook, to manage the front of the restaurant.
For his part, Doumit is quick to point out his own shortcomings, acknowledging he's not as versatile a businessman as his new boss ' nor does he want to be. "I don't cook, and I don't know how to cook," Doumit declares. "I sell it, and now they have to make it happen, and it's wonderful," he adds. "I'm scared I'm going to wake up, and it's a dream."
Local and state agents Thursday night raided The Keg, the popular college bar located in the area known as The Strip, leading to the (at least) temporary closure of the venue.
Here's your daily look at late-breaking national and international news, upcoming events and the stories that will be talked about Friday, April 18, 2014:
Friday's Blogs from the Bog!
Time and time again, the Lafayette Parish School Board shows an overwhelming tendency toward idiocy, but Wednesday night’s contentious discussion over Northside High School’s teen mother program tops the list of dumb discussions.
“The accomplishment of this goal within the next ten years is not only critical for the region to effectively compete with other regions for residents and businesses, but also to provide an amenity for everyone in Acadiana to enjoy.”
Education Superintendent John White says a continued push to try to keep Louisiana from using tests associated with the Common Core education standards are creating "a state of chaos" for public school teachers.
Gov. Bobby Jindal's plan to use $210 million in surplus and one-time money to help balance next year's budget received the backing Thursday of the State Bond Commission, support that was needed for the maneuver to work.
State wildlife and fisheries agents have arrested a 39-year-old man accused of stealing crawfish.
An East Feliciana Parish lawmaker has jettisoned his proposal to make it harder for a condemned prisoner to appeal a death sentence.
Senators advanced a proposal Wednesday that would let the governor remove New Orleans-area levee board members for violating what he considers to be public policy, despite concerns it would introduce political meddling into state flood protection.
The Lafayette City-Parish Council on Tuesday will vote on a resolution that if approved would clear the way for a December ballot proposition asking voters to approve a 1-cent sales tax parishwide to help fund the construction of a new terminal at Lafayette Regional Airport.
Just days before the fourth anniversary of the 2010 Deepwater Horizon disaster and oil spill, the Coast Guard has moved cleanup of Louisiana's coast to a new phase, allowing BP to end its "active" efforts in the area.
Legislators still must leave their guns at the door of the Louisiana Capitol.
Sen. Fred Mills may have an "R" behind his name, but his actions in the Louisiana Legislature transcend the established boundaries of his party.
The Louisiana House overwhelmingly rejected a repeal of the state's unconstitutional anti-sodomy law Tuesday.
The Louisiana Senate sided with Gov. Bobby Jindal and the oil industry Tuesday, agreeing to void a lawsuit that a south Louisiana flood board filed against more than 90 oil and gas companies for coastal damage.
Acadian rep notifies would-be supporters that an April 25 fundraiser for the embattled U.S. rep won’t go on as planned.
While it isn’t all too unusual for public bodies to have hired security present during meetings, the LPSB’s push to do so is arguably a response to the antics of one board member.
“I’m running. Why would I be raising all this money? Just to have to return it to people?”
With incumbent U.S. Sen. Mary Landrieu watching from afar, and with a united Democratic Party in her corner, the fight to get the GOP officially behind Congressman Bill Cassidy is gaining just as much momentum as it is hushed controversy.
15th Judicial District Judge Durwood Conque has announced that he will not seek re-election after 27 years on the bench.
The controversial standardized tests are set to be used in third-grade through eighth-grade public school classrooms next year.
The Louisiana Senate has agreed to prohibit unmanned aircraft from flying over chemical plants, water treatment systems, telecommunications networks and other items considered "critical infrastructure" in Louisiana.
It didn’t take long for KATC TV 3 to jump all over the news of a dead body found in Girard Park, but in its rush to produce headlines, the local TV station got sloppy.
An unholy trinity of civil-society upheavalers whose first names are not Conner, Tanner or Logan are facing charges in Eunice.