Wednesday, 01 August 2012 12:22
by The Independent Editors
The countdown begins: We’re going monthly in print — and online daily big time
Is it still a rumor if it’s true? You may have heard by now about big changes at The Independent. On Aug. 15 we’ll distribute the last weekly issue of this newspaper. On Sept. 6 we’ll debut both The Ind Monthly and our new presence online.
Although 2011 was the best ever in our nine-year history, this wasn’t a hard decision. Far from it. Transitioning to a monthly is something we began tossing around a few years ago — an idea that seemed, at the time, several years away. We dropped “Weekly” from our name more than a year ago because we’ve long known that our future — the future of our industry, in fact — has digital written all over it. And we knew there would come a time when our online readership surpassed its print counterpart. That time came sooner than expected as the rise of smart phones and tablets accelerated the way information is consumed, and the gap between our digital and paper identities has widened considerably since. Today, while our print readership remains as strong as ever, our online readership now consistently exceeds print consumption by up to 150 percent. So we’re making the move. It’s not a baby step — it’s a plunge into the deep end. We’re doing a cannonball into a future that is now. Step away from the computer if you don’t want to get wet.
What to expect for our readers in print: The Ind Monthly will offer everything you’ve come to expect from this feisty little pub — the investigative reporting, the hard news and political analysis, the arts and culture coverage; the best, most irreverent writing in local journalism and the relentlessly local reporting you rely on to stay attuned to our community. But we’ll offer a lot more, too: revamped culinary coverage for the foodie tribe; eye-popping photography features; fashion, home design and nightlife; technology; sports and recreation — everything that makes Lafayette the vibrant, plugged-in community it is.
We’ll also be adding dozens more rack locations in boutiques and restaurants.
For our online readers: This transition isn’t just about beefing up our print coverage and changing our rack frequency. Hardly. This is, after all, about the digital now.
Expect TheInd.com to become, more than ever, you’re daily source for reporting on local and state news, political analysis, arts/entertainment coverage. We’ll break the big stories online rather than hold them for print. We’re expanding our zones — currently devoted to news, business, A&E and food — to include style, fashion and family.
More blogs. More coverage. More Ind.
News, culture, commentary: It’s what you’ve come to depend on us for, and that’s what you’ll continue to get, only deeper and fresher than ever before. We like to think of it as the beginning of The Ind. The new Ind. Online and in print. We hope you’ll agree.
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OCT 29 Manny Schewitz blogs on Forward Progressives about recent Facebook posts from David Vitter, including one that purports to take you to a petition to stop Ebola (say what?) but actually signs you up for his newsletter or campaign email list or some such nonsense. Dave must think we're dummies, Manny says -- and Dave's probably right.
OCT 29 Salon's Elias Isquith writes this fairly hilarious commentary on a National Review post about Bobby Jindal's attempts to "beef up" in preparation for a presidential run. But it's not just funny; Isquith seems to have Bobby's number, commenting on how the Gov "and his team are hopelessly ensconced in the Tea Party bubble."
OCT 29 Usually, the copy on Red Shtick is satire. But in this post "from the publisher," we get a pretty astute political analysis of Edwin Edwards' charisma and old-school populist swagger. Edwards isn't concealing billionaire backers, or trying to make his opponent out to be "Satan," the post says. He's just running. Huh; imagine that.
OCT 29 Recently we were reading a post on Politico from a BP PR flack who said Bobby Jindal did more to damage the Gulf than BP did. Here's the counterpoint to that editorial, from the interim director of the Ocean Conservancy's Gulf Restoration Program. She ought to know, right?
OCT 29 Vance McAllister may beat the odds next week, and turn out to be more than a flash in the pan, columnist Stephanie Grace opines in this post on the Advocate. The guy's running as a realist, which is attractive -- especially to Democrats, she says.
OCT 29 Blogger Ian McGibboney is writing about writing in this post - in anticipation of November, which is national Novel Writing Month. In particular, he's critical of those who poo-poo the annual event; granted it can get annoying if you know anyone who is posting constant updates, he says, but that's no reason to discourage writers from trying.
OCT 29 Here's an interesting one from blogger Rod Dreher. He's discussing the current state of Christian political thought, with some input from friends. It is thought-provoking, even if you don't mix your religion and your politics.
OCT 29 The Business Insider Australia posts this (inexplicable) story about the Edwin Edwards campaign signs. The star looks a lot like John McCain's star, the Australian publication opines. (K, seriously? Australia is keeping track of this for us?) It includes an interview with Trina Edwards, EWE's Republican wife, who designed them.
OCT 28 LSU student Logan Anderson writes about racism at LSU in this post, zeroing in on a popular tailgating decoration. A purple-and-gold version of the Confederate flag is pretty common, but gave this student a rude awakening at his first tailgate visit.
OCT 28 Phil Robertson, head duck person, is using his go-to topics in campaign ads for his nephew, this post on Inquisitr tells us: Bibles and guns. And that's dead-on, because if there is one thing Jesus is all about, it's killing stuff. That's all over the Bible, right? Shoot thy neighbor?
OCT 28 It's time to raise the minimum wage, this editorial from Gambit argues. Since Louisiana uses the federal minimum wage level, a change to that law is the only way our lowest-paid workers will see an increase, the editorial argues. What's a good figure? Gambit says the same one Mitch Landrieu uses for NOLA workers, and the President has proposed: $10.10 an hour.
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