Wednesday, 01 August 2012 12:22
by The Independent Editors
The countdown begins: We’re going monthly in print — and online daily big time
Is it still a rumor if it’s true? You may have heard by now about big changes at The Independent. On Aug. 15 we’ll distribute the last weekly issue of this newspaper. On Sept. 6 we’ll debut both The Ind Monthly and our new presence online.
Although 2011 was the best ever in our nine-year history, this wasn’t a hard decision. Far from it. Transitioning to a monthly is something we began tossing around a few years ago — an idea that seemed, at the time, several years away. We dropped “Weekly” from our name more than a year ago because we’ve long known that our future — the future of our industry, in fact — has digital written all over it. And we knew there would come a time when our online readership surpassed its print counterpart. That time came sooner than expected as the rise of smart phones and tablets accelerated the way information is consumed, and the gap between our digital and paper identities has widened considerably since. Today, while our print readership remains as strong as ever, our online readership now consistently exceeds print consumption by up to 150 percent. So we’re making the move. It’s not a baby step — it’s a plunge into the deep end. We’re doing a cannonball into a future that is now. Step away from the computer if you don’t want to get wet.
What to expect for our readers in print: The Ind Monthly will offer everything you’ve come to expect from this feisty little pub — the investigative reporting, the hard news and political analysis, the arts and culture coverage; the best, most irreverent writing in local journalism and the relentlessly local reporting you rely on to stay attuned to our community. But we’ll offer a lot more, too: revamped culinary coverage for the foodie tribe; eye-popping photography features; fashion, home design and nightlife; technology; sports and recreation — everything that makes Lafayette the vibrant, plugged-in community it is.
We’ll also be adding dozens more rack locations in boutiques and restaurants.
For our online readers: This transition isn’t just about beefing up our print coverage and changing our rack frequency. Hardly. This is, after all, about the digital now.
Expect TheInd.com to become, more than ever, you’re daily source for reporting on local and state news, political analysis, arts/entertainment coverage. We’ll break the big stories online rather than hold them for print. We’re expanding our zones — currently devoted to news, business, A&E and food — to include style, fashion and family.
More blogs. More coverage. More Ind.
News, culture, commentary: It’s what you’ve come to depend on us for, and that’s what you’ll continue to get, only deeper and fresher than ever before. We like to think of it as the beginning of The Ind. The new Ind. Online and in print. We hope you’ll agree.
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JUL 25 Elliott Stonecipher writes about his specialty in this post on Forward Now: numbers. He's running down Louisiana's poverty numbers, and they aren't good. There has been progress, he says, but can we build on it? And is poverty in Louisiana inevitable?
JUL 25 Jim Brown is blogging about the death penalty this week. In particular, he's discussing a really, really good reason to stop using it: too many people who aren't guilty are being convicted and sentenced to death.
JUL 25 Blogger Tom Aswell has crafted a fascinating analysis in this post. He's discussing Bobby Jindal and his cross-country, pre-presidential pandering, but he weaves in a historical perspective by reviewing FDR's New Deal and Huey Long's resistance to it - which also was because Huey planned to run for President.
JUL 25 Education Superintendent John White probably shouldn't sign a long lease on anything in Louisiana, Blogger Lamar Parmentel writes, because our reformer in chief is now in a situation "from which no amount of his own bs jargon or political hatchet work can extricate him." Lamar thinks that White is going to have to quit, and probably sooner rather than later.
JUL 25 Blogger Ian McGibboney gives his take on that study that found the happiest cities are right here in Louisiana, including Lafayette, Baton Rouge and Shreveport. (Really. I know, right?) As he says, it is all about perspective: One can be happy in a toxic dump and miserable at Disney World.
JUL 25 Blogger Rod Dreher writes about Christianity in this post, examining the concept of traditional or orthodox as it relates to his religion. Since Dreher is a conservative, orthodox Christian, it's not an objective discussion, but it's certainly an interesting read, if for no other reason than to seek understanding.
JUL 25 If you're not aware, there's a conflict among pro-choicers and pro-lifers going down in New Orleans. Anti-abortionists are protesting in the city this week, but those who support access to abortion have also been active in the city as a result. MSNBC's Rachel Maddow takes a look at what's going on in this clip, posted on Gambit.
JUL 25 This post on the Wall Street Journal examines the case of a Metairie physician who is making millions by filing whistle-blower lawsuits. His suits accuse corporations of defrauding federal agencies like Medicare, and when he wins he gets whistle-blower rewards - in the tens of millions of dollars. (You can view the story using your Facebook account, but if you don't want to do that, here's an abbreviated version in the Advocate.)
JUL 24 The Lens is hosting a panel discussion on the cost of coastal restoration, and who should pay for it, next month in NOLA. It is planned to be a discussion of the realities of the coastal restoration master plan and its current funding, as well as what the future holds.
JUL 24 This post on the Red Stick Blog reveals nine facts about Mike the Tiger, the LSU mascot who turns nine this week. That's interesting and all, but the best part of the post is the video of Mike playing around with a visitor, just like any other kitty. A massive, deadly, 400-pound, roaring kitty.
JUL 24 The recent articles about a study that found America's happiest cities are here in Louisiana have produced some raised eyebrows among those who have actually been to Shreveport and Baton Rouge. But the Today show did some research, and produced this article which talks about stuff that doesn't really represent those two cities. Are we still going with the drunk, fat and stupid brand?
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