Wednesday, 01 August 2012 12:22
by The Independent Editors
The countdown begins: We’re going monthly in print — and online daily big time
Is it still a rumor if it’s true? You may have heard by now about big changes at The Independent. On Aug. 15 we’ll distribute the last weekly issue of this newspaper. On Sept. 6 we’ll debut both The Ind Monthly and our new presence online.
Although 2011 was the best ever in our nine-year history, this wasn’t a hard decision. Far from it. Transitioning to a monthly is something we began tossing around a few years ago — an idea that seemed, at the time, several years away. We dropped “Weekly” from our name more than a year ago because we’ve long known that our future — the future of our industry, in fact — has digital written all over it. And we knew there would come a time when our online readership surpassed its print counterpart. That time came sooner than expected as the rise of smart phones and tablets accelerated the way information is consumed, and the gap between our digital and paper identities has widened considerably since. Today, while our print readership remains as strong as ever, our online readership now consistently exceeds print consumption by up to 150 percent. So we’re making the move. It’s not a baby step — it’s a plunge into the deep end. We’re doing a cannonball into a future that is now. Step away from the computer if you don’t want to get wet.
What to expect for our readers in print: The Ind Monthly will offer everything you’ve come to expect from this feisty little pub — the investigative reporting, the hard news and political analysis, the arts and culture coverage; the best, most irreverent writing in local journalism and the relentlessly local reporting you rely on to stay attuned to our community. But we’ll offer a lot more, too: revamped culinary coverage for the foodie tribe; eye-popping photography features; fashion, home design and nightlife; technology; sports and recreation — everything that makes Lafayette the vibrant, plugged-in community it is.
We’ll also be adding dozens more rack locations in boutiques and restaurants.
For our online readers: This transition isn’t just about beefing up our print coverage and changing our rack frequency. Hardly. This is, after all, about the digital now.
Expect TheInd.com to become, more than ever, you’re daily source for reporting on local and state news, political analysis, arts/entertainment coverage. We’ll break the big stories online rather than hold them for print. We’re expanding our zones — currently devoted to news, business, A&E and food — to include style, fashion and family.
More blogs. More coverage. More Ind.
News, culture, commentary: It’s what you’ve come to depend on us for, and that’s what you’ll continue to get, only deeper and fresher than ever before. We like to think of it as the beginning of The Ind. The new Ind. Online and in print. We hope you’ll agree.
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SEP 2 North Carolina's film tax incentive is about to expire, and Louisiana is getting the first benefit, this story on the Wilmington NC newspaper's website tells us. 'Banshee,' a Cinemax series from the same guy who created 'True Blood,' is moving production to New Orleans, the story says.
SEP 2 The Washington Post calls Bobby Jindal on his latest effort to get his name in the national media. In this editorial, the newspaper says Jindal's Common Core lawsuits are just aimed at "burnishing his conservative credentials for a presidential run." The paper, of course, reminds its readers that Jindal was a staunch supporter of the curriculum back when he first brought it to Louisiana.
SEP 2 Huff Post takes a look at a project by a California university which mapped hate speech on Twitter. The project counted derogatory words for homosexuals, people of different races and people with disabilities, then used colors to show where the tweets using these words originated. Spoiler alert: We don't look too good.
SEP 2 Blogger Lamar White Jr. offers this commentary on Bobby Jindal's recent comments about the current US policy toward ISIS. Jindal's sudden, shrill interest in the subject can only be attributed to his desperate desire to be president, Lamar opines. All this begs the question: Do we really want someone in the White House who is willing to say anything to get what he wants?
SEP 2 St. Mary Parish homegirl Julie Hébert lets us in on the next step in her career in this blog post. The writer/director, who has worked on shows like ER, West Wing, Numb3rs and Third Watch, has teamed up with John Ridley, the Academy Award winning screenwriter of 12 Years a Slave, for a new ABC series that will be filmed in Austin.
SEP 2 Here's another round of crazy on the Scott Rogers shooting from the Advocate. The Baton Rouge television personality was killed last week by his son-in-law (and alleged sexual abuse victim) who then turned the gun on himself. The story gets worse and worse.
SEP 2 This post on Deadline Hollywood outlines the massive tax incentive package passed by the California legislature last week. As one California solon put it, the move is a response to years of seeing movie and TV work "cannibalized by states and other countries poaching tens of thousands of good California jobs." Hey -- is he talking about us?
SEP 2 This photo essay on the NOLA Femmes blog examines homelessness in New Orleans. There are pictures of familiar intersections which look very different during tourist events than they do no a normal day in the city, and an account of the issue since Katrina. The post makes a good point: When the city rousts homeless people the day before a tourist event but calls it a "health issue," the claim rings false, doesn't it?
AUG 29 Everyone who cares about Louisiana should take time to peruse this story about coastal loss from Bob Marshall of The Lens. It's not enough to call it a story; it's an interactive experience packed with data and amazing graphics, timelines, history, photos and excellent writing. Set aside some time, because you can't go through this one in a few minutes.
AUG 29 Huffington Post has a blog called Love Letters, which is grandly described as "an anthology of reflections on places the world over." This entry is from LSU Football Coach Les Miles, who, it appears, loves Baton Rouge. (Of course he does; he's a rich straight white man.) And certainly Baton Rouge loves him - unless he loses (ask Curley "Golden Flake" Hallman about that) or leaves (ask Nick Saban).
AUG 29 This story by WVLA tells us about a guy who got busted for speeding in Baton Rouge. Who cares? This guy took that infraction to new heights by going 129 miles per hour on Nicholson Drive. Poor fella - he probably has spent so much time sitting in Baton Rouge traffic he just had to cut lose.
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