Wednesday, 01 August 2012 12:22
by The Independent Editors
The countdown begins: We’re going monthly in print — and online daily big time
Is it still a rumor if it’s true? You may have heard by now about big changes at The Independent. On Aug. 15 we’ll distribute the last weekly issue of this newspaper. On Sept. 6 we’ll debut both The Ind Monthly and our new presence online.
Although 2011 was the best ever in our nine-year history, this wasn’t a hard decision. Far from it. Transitioning to a monthly is something we began tossing around a few years ago — an idea that seemed, at the time, several years away. We dropped “Weekly” from our name more than a year ago because we’ve long known that our future — the future of our industry, in fact — has digital written all over it. And we knew there would come a time when our online readership surpassed its print counterpart. That time came sooner than expected as the rise of smart phones and tablets accelerated the way information is consumed, and the gap between our digital and paper identities has widened considerably since. Today, while our print readership remains as strong as ever, our online readership now consistently exceeds print consumption by up to 150 percent. So we’re making the move. It’s not a baby step — it’s a plunge into the deep end. We’re doing a cannonball into a future that is now. Step away from the computer if you don’t want to get wet.
What to expect for our readers in print: The Ind Monthly will offer everything you’ve come to expect from this feisty little pub — the investigative reporting, the hard news and political analysis, the arts and culture coverage; the best, most irreverent writing in local journalism and the relentlessly local reporting you rely on to stay attuned to our community. But we’ll offer a lot more, too: revamped culinary coverage for the foodie tribe; eye-popping photography features; fashion, home design and nightlife; technology; sports and recreation — everything that makes Lafayette the vibrant, plugged-in community it is.
We’ll also be adding dozens more rack locations in boutiques and restaurants.
For our online readers: This transition isn’t just about beefing up our print coverage and changing our rack frequency. Hardly. This is, after all, about the digital now.
Expect TheInd.com to become, more than ever, you’re daily source for reporting on local and state news, political analysis, arts/entertainment coverage. We’ll break the big stories online rather than hold them for print. We’re expanding our zones — currently devoted to news, business, A&E and food — to include style, fashion and family.
More blogs. More coverage. More Ind.
News, culture, commentary: It’s what you’ve come to depend on us for, and that’s what you’ll continue to get, only deeper and fresher than ever before. We like to think of it as the beginning of The Ind. The new Ind. Online and in print. We hope you’ll agree.
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NOV 21 Bobby Jindal is headed to Iowa again, the Des Moines Register reports here. The paper outlines what's going on with Bobby's non-campaign for president, and there's a lot of stuff here -- too bad none of it sounds like somebody running Louisiana. Hey, wasn't that the job he wanted?
NOV 21 The end of the term has come for the grand jury investigating a lucrative Medicaid contract and a former state health official's ties to the company that won it, the Advocate reports here, but that doesn't mean the investigation into this stinkiness is over. There are still some things to look into, the lead prosecutor says.
NOV 21 With the passage of two amendments to Louisiana's much-amended constitution (it has been amended almost 200 times now) higher education has an even bigger target on its collective back, columnist Jim Beam opines in this post. Higher ed used to share the spotlight with health care, but that has changed, he says.
NOV 21 Here's a weird one: The Louisiana Cannabis Industry Association has endorsed Bill Cassidy for the U.S. Senate. Apparently, Mary Landrieu said she wouldn't consider support of medical marijuana but Cassidy said he would, WWL reports here.
NOV 21 Solange Knowles, possibly best-known for assaulting her brother-in-law in an elevator while wearing an ugly dress after the Met Ball, got married in the Marigny Opera House this past weekend, the New York Times reports here. Knowles, who has a house in the Faubourg Marigny district and owns a boutique in the Quarter, married Alan Ferguson.
NOV 21 This post on the Fuel Fix blog outlines a $1.4 billion move announced this week by the Apache Corp. that includes the sale of assets in south Louisiana. The company's interests in more than 90,000 acres in south Louisiana are some of the assets being sold, the post reports.
NOV 21 One (possible) positive from Hurricane Katrina is a comprehensive zoning ordinance for New Orleans. Nine years later, we're getting closer to that being finalized, but the current version has some problems. Here's the latest in a series of posts on The Lens in which residents give their views of the draft; this one is more amusing than most.
NOV 21 The new NOLA smoking ordinance is going to harsh your (nicotine) buzz, man. This post on Gambit outlines the high (or low, as the case may be) points: it includes electronic cigarettes and hookahs in its bans; eliminates smoking within 25 feet of any building's public entrance and in any public space - or near any public space - operated by the city.
NOV 20 Politico reports here that Bobby Jindal won't be kept out of the presidential race by anyone else's candidacy. (If he's running, which he's not, 'cause he's not done prayin' on it) So he's not interested in who is running, or what the polls say, or how much money he's got? K.
NOV 20 NOLA Defender's Tiny Daiquiri has a little fun with Bobby Jindal's Meet the Press appearance in this post. Bobby is still prayin' on whether or not he'll run for the job he's been running for over the past three years, Tiny says.
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