News -> INDReporter TUE, AUG 14 11:08AM by Walter Pierce

Dean-O’s narrows it down

tim_metcalf_boudin
                      Photo Illustration (obviously)

[Update: Facebook has spoken. Dean-O’s announced that Cajun Violation is the new name of its boudin pizza.]

Dean-O’s Pizza, facing a potential lawsuit from a Baton Rouge restaurant over the Lafayette pizzeria’s use of the term “Boudin Pizza,” has narrowed down hundreds of ideas submitted through Facebook for a new name for its boudin pizza. No. 1 on owner Tim Metcalf’s list is “Boudin-licious” submitted by Neil Reviere — our personal fave — along with “Cajun Violation” by Jennifer Comeaux (No. 2) and “Boo-Dat” by Michelle Dixon (No. 3). If I were a betting man I’d place my wager on Boo-Dat, which has three things going for it: a phonetic friendliness with boudin, a reaction to the cease-and-desist letter and a rhymy reference to the New Orleans Saints.

Metcalf is asking Facebook fans of the local eatery to vote on the three choices and he’ll announce the winner around 4 p.m. today.

The fracas over “Boudin Pizza” began this past Friday when Metcalf received a cease and desist letter from a law firm representing Pastime Restaurant in Baton Rouge, which amazingly managed to register a trademark for “Boudin Pizza.” Metcalf rightfully contends that boudin is a generic term for a Cajun rice-and-pork delicacy and should no more be subject to a proprietary trademark than pepperoni or sausage. But he also recognizes the expense that would be involved in challenging Pastime’s silly claim to the name.

Read more here.


Walter Pierce
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Comments (3)add
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written by Dudley E. LaBauve, III , August 14, 2012 - 06:51 pm
Shouldn't that trademark show up on the Secretary of State's Website if it is indeed a registered trademark? If it is there, would you tell me how to find it, because I have searched the database under commercial/corporations/search database and nothing comes up as 'Boudin Pizza' as a registered trademark. Was it just recently registered and just not showing up?
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written by Walter Pierce , August 14, 2012 - 09:18 pm
Dudley,
The trademark was registered with the U.S. Patent and Trademark Office in 2008. Here's the link: http://tess2.uspto.gov/bin/sho...39tbfn.2.1
...
written by Dudley E. LaBauve, III , August 15, 2012 - 01:35 pm
Thanks Walter. If someone chose to spend the money on fighting this, I think they would win.
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