BATON ROUGE, La. (AP) — Louisiana's newest campaign to attract out-of-state tourists centers on the state's rich musical heritage.

Jazz, zydeco, swamp pop and brass bands are featured in the series of 30-second TV commercials, print ads and online spots unveiled Wednesday by Lt. Gov. Jay Dardenne, the state's top tourism official.

The ads were created by Trumpet, a New Orleans-based firm. Dardenne's office says the ads will run in San Antonio, Austin, Dallas, Houston, Little Rock, Memphis, Atlanta and Chicago throughout the year.

The campaign can be viewed at here

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