News -> INDReporter FRI, MAY 7 11:11AM by Walter Pierce

City, LUS to begin marketing campaign

As more of unincorporated Lafayette Parish opens up to development — both residential and commercial — through the completion of the Ambassador Caffery Parkway extension as well as other road projects, the city of Lafayette and LUS Fiber hope to capitalize on that growth by marketing themselves to potential new residents/customers.

The Professional Services Committee, which comprises three council members and two representatives of the Durel administration, approved Lafayette Consolidated Government initiating a $50,000 contract with a public relations firm to undertake a marketing campaign on behalf of the city and LUS Fiber. The PSC recommended three agencies: Right Angle, Sides & Associates and KJA Communications, according to Norma Dugas, clerk of the City-Parish Council. In an e-mail message just after noon Friday, Durel indicated that KJA had been selected.

This week’s action comes on the heels of public squabbles among elected officials over the swath of unincorporated Lafayette Parish skirting the newly opened Ambassador Caffery South. An extension of Ambassador northward from Interstate 10 to I-49 in north Lafayette Parish is now in the planning stages. As these and other transportation corridors open up to development, the municipalities in the parish will be courting landowners, residents and developers in an effort to widen their respective tax bases. Durel has long championed Lafayette as an attractive host for residents and business, citing Lafayette’s higher property values and lower insurance rates relative to the small towns.

Walter Pierce
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Comments (8)add
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written by PR guru , May 07, 2010 - 05:02 pm
Way to go LCG! They chose the PR agency based out of Alexandria over two Lafayette-based agencies. Once again, there go our tax dollars. booooooooooooooooooooooo!
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written by PR guru2 , May 07, 2010 - 05:12 pm
Good call, PR Guru, 1.

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written by ShoLafayetteSumLuv , May 07, 2010 - 05:30 pm
It seems to be a trend for LUS - "CLAIM" to be local then send ALL of our money out of town!!! All of their hires have been out of town and out of state contractors - I saw that letter to the editor in the Advertiser!! SHAME SHAME SHAME - the explanations have been dismal at best - I want to see real budget numbers - how much money has been spent with companies from out of town and how much has been spent with companies within the City Limits?
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written by Northsidian Shotgun , May 08, 2010 - 04:18 am
The local Contractors are out of favor with the current Administration.......... For the simple fact that the "Mordida is too big in this area when bidding on the local projects....
It is diffuculty to trace the Mordida and the Alpo Bits distributed under the table when the money criss-crosses-and returns from a distant parish, of course an idiot knows this, therefore the local
contractors, sit back until the project is large enough that the "mordida is justified by the size of the money gains from the
Project! Now, "YOU GET IT !
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written by TheMassesAreIgnorant , May 08, 2010 - 04:33 pm
Ever heard of the "bid" laws? LCG just cannot hire based on wishes. There are laws and ordiances that state LCG must go out to bid on dam near everything. If the local lafayette companies would have been the lowest bidder, then the money would have stayed local. So what would you prefer, LCG to pay prices for services and waste tax payers money just for the sake of staying local, or for LCG to get the most bang for the tax payer's buck? Can't have it all folks. Please educate yourselves before making knee jerk reactions.

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written by ragin_cajun , May 09, 2010 - 11:42 am
I think I WOULD prefer that LCG make more of an effort to hire local contractors, even if the local contractor were NOT the lowest bidder. What else would be good is if LCG would hire some contracor--local or not--to pstt more information about bids on city projects on the website. Durel, and LCG, love to trot out this BS about how "modern", "high tech", and "progressive" LCG is--let's see it. Maybe some year-to-year budget analysis. Crime statistics. Planning and demographic info. Maybe a "city forum" where officials can respond in writing to constituents' questions on occasion.

Also, I don't think that someone noticing "a trend" is a "knee jerk reaction". The poster describes a trend, then describes an article he read in another paper, and says he'd like to see more information on the subject. That is not a knee jerk reaction. That is a thoughtful and somewhat informed contribution to the discussion.

You, on the other hand, ignored all that and hurriedly posted an insulting remark that was not even accurate. Of the two, which is a "knee jerk reaction"?
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written by Real Facts , May 11, 2010 - 03:30 am
State procurement laws dictate requirements which must be followed by the city - including the requirement related to having to award the contract to the lowest bidder for labor and materials contracts.
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written by Existentialist Homme , May 11, 2010 - 11:36 am
Thank You Ragin Cajun , Why is it that you can readily decipher my post, you are unlike The Independent, our chosen media which has a terrible manner of placing a blockade on a just reply to a statement posted in a couillion frame, when the just reply was totally non-conflicting, and in keeping with the subject at hand.. I thank you again, for your rescue , THE INDY, as usual has taken my lifesavers............
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