News -> INDReporter FRI, MAR 11 11:43AM by Walter Pierce

TDA, Advo offer dueling headlines

You might get confused if you walked past a news stand and saw the business sections of the The Daily Advertiser and The Advocate side by side. The former has a story on the right rail under the glum headline “Local jobless rate rises.” The more sanguine Advocate says in its main biz story above the fold, “Lafayette area gains jobs.”

So which is it? Both. The Advertiser’s story compares employment in Lafayette from December 2010 to January, a monthlong period when the employment rate typically drops as Christmas retail jobs dry up. The Advocate story, on the other hand, compares January 2010 to January 2011.

It's also important to keep in mind that you can have an increase in jobs and an increase in the number of people looking for jobs.

Fortunately, news stands have gone the way of the rotary phone, so no threat of confusion anyway.

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Walter Pierce
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Comments (3)add
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written by Cajun Yodeler , March 11, 2011 - 01:23 pm
Dueling? Did they get 10 paces?
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written by Compassionate One , March 11, 2011 - 01:40 pm
Borders Bookstore is going under. One of these days, we'll be explaining to kids how we used to read books/newspapers on processed tree products. Hell, I hope they don't come up with electronic toilet paper too!

I ramble.....When I was a papergirl many moons ago, we refered to the local newspaper as The Daily A**wiper.


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written by Farrow , March 11, 2011 - 04:22 pm
An interesting example of how statistics can be misleading.

I'm not saying that statistics should not be used; I'm saying that the public needs to dig deeper than headlines or even graphs and charts, and look at the underlying data.

Clearly in this instance the two papers were comparing apples and oranges -- and that's important to know.
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