ABiz -> Acadiana Business THU, SEP 15 11:05AM by Heather Miller

Bank overhaul hits consumers

As predicted by banking execs across the country, a new federal law that takes effect Oct. 1 already has consumers picking up the tab for banks expecting to lose out on substantial revenues.

According to The Baton Rouge Business Report, Oct. 1 marks the start of new rules regarding swipe card fees, or the amount of money banks charge merchants for each debit card transaction.

 Before the Dodd-Frank financial bill passed Congress with the included “Durbin Amendment” on swipe fees, banks charged an average of 44 cents for each transaction. The new 21-cent cap on swipe card fees is less than half of what banks were able to charge, prompting new banking fees for customers in an effort to recoup the losses.

Regions Bank South Louisiana Area President Danny Montelaro tells The Business Report that his bank expects to lose out on $9.5 million after the law takes effect, which is why the bank on Oct. 1 will begin charging $4 a month for its customers to use a debit card.

The Birmingham, Ala., based bank is introducing a handful of other fees for customers, though some of the increases can be waived if certain deposit and minimum balance requirements are met.

And Regions is not alone in its quest to recoup revenue. According to the Business Report, other banks such as Chase have made bold changes to counter the new law, while IberiaBank and Capital One remain tight-lipped on their strategies:

Chase Bank has done away with its rewards program, spokesman Greg Hassell says, but it has not added any fees for debit card use. On Aug. 24, Chase's Total Checking account—its most basic account, for which most new customers sign up—began charging a $12 monthly fee if minimum direct deposit and account balance requirements are not met.

But other banks with a presence in the Capital Region are reluctant to discuss the possibility of new fees. IberiaBank spokeswoman Beth Ardoin says no changes have been made to fee structures, adding that officials "see no benefit in getting involved in the conversation" about their strategy to recoup lost revenue from the swipe fee.

Read more from The Baton Rouge Business Report here.

For more on the uncertainty banks are feeling from the financial overhaul, read our June report from ABiz, “Regulatory Recession.”


Comments (5)add
...
written by Dudley E. LaBauve, III , September 15, 2011 - 08:08 pm
Fees, fees, fees! It's what makes the world go round....kind of like a case of nausea.
...
written by the original northsidian , September 15, 2011 - 09:59 pm
The fees are in place so the big shots can still make their profane salaries!! Ray Charles can see that, and he is dead & blind!!
...
written by Pawn in the game of life , September 16, 2011 - 03:26 pm
Customer complains to bank. Over-draft fees, checking account fees, ATM fees, stop payment fees, wire transfer fees and now debit card fees. What do you bank take me for? The bank replys about $67.00 a month. When you change a fee they have to make it up some other way.
What bothers me is the large banks that got bail out money. There should have been a provision that no bonus should be paid to anyone that recieved bail out money.
...
written by Mo , September 20, 2011 - 09:30 am
the financial system, banks included, have become such blood sucking, moral lacking, deceitful entities. If I absolutely didn't have to deal with them, I sure wouldn't. I've taken my money out of the local system, & use a big online bank. I get to keep more of my shrinking dollars & out of the CEO's pocket. I know many good hardworking, God fearing people who are the clerks & bookeepers, but the head honchos of all of them, are overpaid despicable excuses of human beings. Its just my personal opinion... Nothing pisses me off more than when I'm at an event & one of the "sponsors" is a bank, a hospital or the govt...
...
written by NORTHSIDIAN SHOTGUN , September 23, 2011 - 04:25 am
Right on Mo !
You must be logged in to post a comment. Log in using your Facebook account or register if you do not have an account yet.

busy 
LA LA Land
Advertisement
Most Read
Advertisement
Advertisement
in case you missed it