When we decided over the summer to pull the trigger on the monthly magazine format I thought, “Hmmm, one paper per month instead of four or five? That sounds easy.”
I’ve wised up.
Putting out a monthly paper takes considerably more than a quarter of the energy and organizational skills to publish a weekly, and organizational skill is not the most lethal arrow in my quiver. But the real rub is, we’re not just a monthly magazine now and haven’t been for a long time; we’re a daily media company. More so than ever.
As we promised when we announced the launch of IND Monthly, this change in format wasn’t so much about cutting back on the volume in your recycling bin; it’s really been about monopolizing your bandwidth. Our web traffic surpassed our print circulation more than a year ago, and as the number of readers getting their content from TheInd.com began to pull away from circ, the evitable became inevitable.
Our aim is to make TheInd.com a daily destination, and we’re doing it in several ways. Fresh local content is the most obvious, coupled with increasing the variety of that content to include more lifestyle coverage. But we’ve also added new features to attract you to the site and keep you engaged — features we’ve introduced without nearly enough ballyhoo.
So here’s some fanfare.
In the middle of October we rolled out “La.La. Land.” Subtitled “Blogs from the Bog,” it’s the very best, strangest, most outlandish and keenly prescient writing from the Louisiana blogosphere — from both sides of the political aisle. It’s in a box on the upper right side of the home page — just a snappy headline with a precious, often snarky description of the blog bristling with that annoying editorializing you’ve come to expect from The Ind. Click on the headline and it brings you to the source.
It’s compiled each Monday through Friday morning bright and early by Angie Simoneaux. You might remember Angie as a former spokeswoman for the Lafayette Parish School System, but before that she had a long, successful turn as a first-rate reporter for The Advocate’s Acadiana bureau. She’s working on her master’s thesis in communications at UL right now, so fortunately she has a little extra time on her hands and can work for us. We pay her in cigarettes and wine coolers. I’m kidding. But, honestly, this is real symbiosis: We want the content, and Angie is a voracious reader who is now earning something south of a king’s ransom to do what she already does every morning anyway. That she seems to be channeling her inner Molly Ivins is pure serendipity.
Another change at TheInd.com, one we hope you’ve noticed, is the addition of Associated Press content. This is a significant development for this former alt weekly. Until recently, AP content was the domain of daily newspapers and television stations, which pay a premium for membership in the news co-op. AP members feed their local stories to the agency, which has bureaus around the world and shares locally generated content among its members. If there’s a big story in Lafayette that is of interest to editors in Dallas, Phoenix or Winona, Minn., those papers can rely on the reporting from local AP members The Daily Advertiser and The Advocate. And vice versa: the Advertiser needn’t have a bureau in New Orleans; it can rely on stories fed into the AP wire by The Times-Picayune.
But the AP, like newspapers in general and especially the dailies, has felt the sting of the digital calamity that hit newspapers a decade ago as readers and classified advertising migrated to the Web and traditional print advertisers like car dealerships and furniture stores began abandoning ship in favor of less 20th-century ways of reaching potential customers.
As a result, AP opened up its content to non-dailies like us. The content we receive isn’t generated by AP member papers like the Advertiser or The New York Times. But the Associated Press has a crackerjack stable of reporters around the world and here in Louisiana — Melinda Deslatte and Cain Burdeau, to name just a couple covering the Bayou State — who do generate great, in-depth reporting, content now available at TheInd.com.
We’ll be rolling out more digital initiatives over the next several weeks. One digital trend we will be bucking, however, is forcing you to buy a subscription for our online content. TheInd.com is free. We plan to keep it that way. Until we change our minds.
Acadiana's nightlife guide.
LSU Health Sciences Center says people with a common, hard-to-treat kind of lung cancer can join a new national trial to test drugs faster.
As New Orleans Saints coach Sean Payton and general manager Mickey Loomis spoke about the opening of training camp, steep, tree-covered mountains were in full view behind them.
The family of fallen cyclist Lon Lomas is speaking out after the release this week of the man charged with his death.
"The solutions are obvious: undo consolidation, or amend the charter to make this hybrid attempt at a new form of government work better."
Friday's Blogs from the Bog!
A refreshing twist at a Lafayette institution comes served with a black bean salad stuffed avocado
Marijuana source of disputes for HOAs; experts say still safe to fly; Russian-supported attacks on Ukraine and more national and international news for Friday, July 25, 2014.
Louisiana's 21 casinos took in $203.5 million statewide in June, edging up one-half of a percentage point from a year earlier.
Three bedroom Sunset Victorian or three bedroom Opelousas Acadian home
Louisiana designer commissioned for NYC Awards gift
The Board of Elementary and Secondary Education is considering whether to get involved in a lawsuit against Gov. Bobby Jindal for his attempts to undermine use of the Common Core education standards in Louisiana's public schools.
Business First Bank has announced plans for a Baton Rouge market expansion through a merger deal with American Gateway Financial Corp.
Acadiana's nightlife guide.
The latest meeting of a south Louisiana flood board that stirred political turmoil with a lawsuit against the oil and gas industry is taking place amid uncertainty over the future of the lawsuit — and the board's own membership.
The photos taken nearly a mile under the Gulf of Mexico are so clear that small holes are visible in a lifeboat that may have gone down or been scuttled when a passenger ship was sunk by a Nazi submarine in 1942.
Advocate columnist and Jindal shill Quin Hillyer has been against the New Orleans levee board lawsuit from day one, but a recent piece targeting author/activist John Barry prompted the perfect rebuttal from the board’s former vice-president, who takes Hillyer to task on just about every distorted claim he’s made on the issue.
INDEats and EatLafayette want to give one lucky foodie and friends the most memorable meal — here’s how you can win
Thousands of people who bought health insurance through the marketplace created by the federal health care overhaul face price hikes next year that could top 10 percent.
Three bedroom traditional Lafayette home or three bedroom Breaux Bridge home
Style market slated for old Artesia
The city prosecutor has released the case file for Lafayette Parish School Board member Tehmi Chassion’s simple battery complaint against Superintendent Pat Cooper, and the seven witness statements given to police illustrate two very different scenarios.
Acadiana's nightlife guide.
Louisiana fell one spot in an annual national ranking of child well-being that looks at poverty, education and health access.
A federal judge has decided he doesn't need to hear more arguments in the case of a gay couple who want a Louisiana marriage license.
Saints again bring playoff aspirations into 2014 campaign.
New details in the case against the man arrested for last week’s bomb threat and bank robbery has surfaced, including a MidSouth Bank surveillance video showing the alleged suspect attempt an early-morning bank robbery.
Citing conflicting witness accounts, the city prosecutor will not pursue Tehmi Chassion’s allegation of simple battery against Superintendent Pat Cooper.
Smoked meat, fresh sides and the best boudin around
Mellow Mushroom Pizza Bakers opens on Johnston.