When we decided over the summer to pull the trigger on the monthly magazine format I thought, “Hmmm, one paper per month instead of four or five? That sounds easy.”
I’ve wised up.
Putting out a monthly paper takes considerably more than a quarter of the energy and organizational skills to publish a weekly, and organizational skill is not the most lethal arrow in my quiver. But the real rub is, we’re not just a monthly magazine now and haven’t been for a long time; we’re a daily media company. More so than ever.
As we promised when we announced the launch of IND Monthly, this change in format wasn’t so much about cutting back on the volume in your recycling bin; it’s really been about monopolizing your bandwidth. Our web traffic surpassed our print circulation more than a year ago, and as the number of readers getting their content from TheInd.com began to pull away from circ, the evitable became inevitable.
Our aim is to make TheInd.com a daily destination, and we’re doing it in several ways. Fresh local content is the most obvious, coupled with increasing the variety of that content to include more lifestyle coverage. But we’ve also added new features to attract you to the site and keep you engaged — features we’ve introduced without nearly enough ballyhoo.
So here’s some fanfare.
In the middle of October we rolled out “La.La. Land.” Subtitled “Blogs from the Bog,” it’s the very best, strangest, most outlandish and keenly prescient writing from the Louisiana blogosphere — from both sides of the political aisle. It’s in a box on the upper right side of the home page — just a snappy headline with a precious, often snarky description of the blog bristling with that annoying editorializing you’ve come to expect from The Ind. Click on the headline and it brings you to the source.
It’s compiled each Monday through Friday morning bright and early by Angie Simoneaux. You might remember Angie as a former spokeswoman for the Lafayette Parish School System, but before that she had a long, successful turn as a first-rate reporter for The Advocate’s Acadiana bureau. She’s working on her master’s thesis in communications at UL right now, so fortunately she has a little extra time on her hands and can work for us. We pay her in cigarettes and wine coolers. I’m kidding. But, honestly, this is real symbiosis: We want the content, and Angie is a voracious reader who is now earning something south of a king’s ransom to do what she already does every morning anyway. That she seems to be channeling her inner Molly Ivins is pure serendipity.
Another change at TheInd.com, one we hope you’ve noticed, is the addition of Associated Press content. This is a significant development for this former alt weekly. Until recently, AP content was the domain of daily newspapers and television stations, which pay a premium for membership in the news co-op. AP members feed their local stories to the agency, which has bureaus around the world and shares locally generated content among its members. If there’s a big story in Lafayette that is of interest to editors in Dallas, Phoenix or Winona, Minn., those papers can rely on the reporting from local AP members The Daily Advertiser and The Advocate. And vice versa: the Advertiser needn’t have a bureau in New Orleans; it can rely on stories fed into the AP wire by The Times-Picayune.
But the AP, like newspapers in general and especially the dailies, has felt the sting of the digital calamity that hit newspapers a decade ago as readers and classified advertising migrated to the Web and traditional print advertisers like car dealerships and furniture stores began abandoning ship in favor of less 20th-century ways of reaching potential customers.
As a result, AP opened up its content to non-dailies like us. The content we receive isn’t generated by AP member papers like the Advertiser or The New York Times. But the Associated Press has a crackerjack stable of reporters around the world and here in Louisiana — Melinda Deslatte and Cain Burdeau, to name just a couple covering the Bayou State — who do generate great, in-depth reporting, content now available at TheInd.com.
We’ll be rolling out more digital initiatives over the next several weeks. One digital trend we will be bucking, however, is forcing you to buy a subscription for our online content. TheInd.com is free. We plan to keep it that way. Until we change our minds.
The Lafayette City-Parish Council will consider on Tuesday a revised plan to the transform a block in Downtown Lafayette into a mixed-use residential-retail-commercial development that doesn’t include giving title to the property to the Lafayette Public Trust Finance Authority, an arrangement the council rejected earlier this month.
Trying to combat the national undertones of Louisiana's U.S. Senate race, Democratic incumbent Mary Landrieu is traveling the state this week on a sort of pork celebration tour, telling voters about the projects and aid she's delivered to Louisiana.
Ever thought that big, pink Gulf coast shrimp you ordered at the restaurant or bought from the store didn't taste juicy or salty enough? Maybe it wasn't from the Gulf.
The state treasurer won't sign financial documents needed for $200 million in borrowing or for a refinancing of existing debt until he believes they accurately explain the surplus disagreement.
Homecoming outfits with ease
Acadian style home in St. Martinville or traditional Breaux Bridge home
Acadiana's nightlife guide.
Bill Cassidy voted for 97 percent of the bills signed by Barack Obama.
Louisiana Gov. Bobby Jindal is joining South Carolina Gov. Nikki Haley on her campaign bus tour.
A New Iberia man has been sentenced to life in prison for killing a 4-year-old girl and scalding her 3-year-old brother.
A district judge decided Wednesday against sanctioning attorney/school board candidate Dawn Morris for her behind-the-scenes role in a lawsuit against Mark Cockerham.
Secretary of State Tom Schedler says Gov. Bobby Jindal's administration may have improperly destroyed records in the state employee health insurance program, in the middle of a heavily-criticized rewrite of benefit plans.
San Fran wins the World Series; Sistine Chapel improvements; Kurds moving toward Syria and more national and international news for Thursday, October 30, 2014.
Thursday's Blogs from the Bog!
Paper cites the former ADA's "experience as a prosecutor, his demonstrated integrity, and his ideas for reshaping the [DA's] office" in urging voters to support Keith Stutes Nov. 4.
Louisiana officials have sent a letter to the American Society of Tropical Medicine and Hygiene un-inviting members of the group who have recently been to ebola-affected West African countries from attending the group’s annual conference in New Orleans next week.
Drew Brees and the New Orleans Saints have to find a way to win on the road if they plan to take over first place in the NFC South.
"It is obvious that Louisiana economic performance has not outperformed the South or the United States as a whole and, in fact, has substantially underperformed..."
A state district judge said he will rule Friday on a preliminary injunction to keep some charter schools from receiving $60 million through Louisiana's public school financing formula.
Saints fans were to gather, make merry, eat/drink compliments of a new Downtown group and watch the Saints beat Carolina and claim 1st place in the NFC South. But...
Three bedroom traditional or four bedroom traditional in Lafayette
Our fav dress for all seasons
Acadiana's nightlife guide.
New Orleans Saints running back Mark Ingram doesn't see his dramatic spike in production as any sort of validation.
U.S. Sen. Mary Landrieu is facing off one last time with her two main Republican challengers before next week's election.
Shoppers familiar with Louisiana-based Rouses Market might be surprised when they walk into the new third location set to open at the Corner of Johnston Street and Duhon Road south the Acadiana Mall on Wednesday.
Noted architect and co-founder/principal of Architects Southwest receives highest honor given to former student.
Know an innovator, job creator and visionary with a penchant for hard work? We want to know that person.
He’s pulling for Knezek and Hidalgo on his end of the parish but issued endorsements in three other districts as well.