When we decided over the summer to pull the trigger on the monthly magazine format I thought, “Hmmm, one paper per month instead of four or five? That sounds easy.”
I’ve wised up.
Putting out a monthly paper takes considerably more than a quarter of the energy and organizational skills to publish a weekly, and organizational skill is not the most lethal arrow in my quiver. But the real rub is, we’re not just a monthly magazine now and haven’t been for a long time; we’re a daily media company. More so than ever.
As we promised when we announced the launch of IND Monthly, this change in format wasn’t so much about cutting back on the volume in your recycling bin; it’s really been about monopolizing your bandwidth. Our web traffic surpassed our print circulation more than a year ago, and as the number of readers getting their content from TheInd.com began to pull away from circ, the evitable became inevitable.
Our aim is to make TheInd.com a daily destination, and we’re doing it in several ways. Fresh local content is the most obvious, coupled with increasing the variety of that content to include more lifestyle coverage. But we’ve also added new features to attract you to the site and keep you engaged — features we’ve introduced without nearly enough ballyhoo.
So here’s some fanfare.
In the middle of October we rolled out “La.La. Land.” Subtitled “Blogs from the Bog,” it’s the very best, strangest, most outlandish and keenly prescient writing from the Louisiana blogosphere — from both sides of the political aisle. It’s in a box on the upper right side of the home page — just a snappy headline with a precious, often snarky description of the blog bristling with that annoying editorializing you’ve come to expect from The Ind. Click on the headline and it brings you to the source.
It’s compiled each Monday through Friday morning bright and early by Angie Simoneaux. You might remember Angie as a former spokeswoman for the Lafayette Parish School System, but before that she had a long, successful turn as a first-rate reporter for The Advocate’s Acadiana bureau. She’s working on her master’s thesis in communications at UL right now, so fortunately she has a little extra time on her hands and can work for us. We pay her in cigarettes and wine coolers. I’m kidding. But, honestly, this is real symbiosis: We want the content, and Angie is a voracious reader who is now earning something south of a king’s ransom to do what she already does every morning anyway. That she seems to be channeling her inner Molly Ivins is pure serendipity.
Another change at TheInd.com, one we hope you’ve noticed, is the addition of Associated Press content. This is a significant development for this former alt weekly. Until recently, AP content was the domain of daily newspapers and television stations, which pay a premium for membership in the news co-op. AP members feed their local stories to the agency, which has bureaus around the world and shares locally generated content among its members. If there’s a big story in Lafayette that is of interest to editors in Dallas, Phoenix or Winona, Minn., those papers can rely on the reporting from local AP members The Daily Advertiser and The Advocate. And vice versa: the Advertiser needn’t have a bureau in New Orleans; it can rely on stories fed into the AP wire by The Times-Picayune.
But the AP, like newspapers in general and especially the dailies, has felt the sting of the digital calamity that hit newspapers a decade ago as readers and classified advertising migrated to the Web and traditional print advertisers like car dealerships and furniture stores began abandoning ship in favor of less 20th-century ways of reaching potential customers.
As a result, AP opened up its content to non-dailies like us. The content we receive isn’t generated by AP member papers like the Advertiser or The New York Times. But the Associated Press has a crackerjack stable of reporters around the world and here in Louisiana — Melinda Deslatte and Cain Burdeau, to name just a couple covering the Bayou State — who do generate great, in-depth reporting, content now available at TheInd.com.
We’ll be rolling out more digital initiatives over the next several weeks. One digital trend we will be bucking, however, is forcing you to buy a subscription for our online content. TheInd.com is free. We plan to keep it that way. Until we change our minds.
The City-Parish Council on Tuesday will be asked to sign off on an agreement between UL Lafayette and Lafayette Consolidated Government that would expand mass transit opportunities for UL students by adding five additional buses to its shuttle run between Cajun Field and campus.
Four bedroom traditional or three bedroom French home
Louisiana's high school seniors are making increased strides on Advanced Placement exams.
The hip little River Ranch shop will open in the Acadiana Center for the Arts in time for the September ArtWalk.
Hot prints and cool wolves
The Alabama game is sold out but tickets for all other homes games can be purchased online at www.LSUtix.net.
Among the one-percenters nationally, Louisiana's fattest cat is a relative pauper.
The Republican governor sent a letter Thursday to the president, saying placement of the children in Louisiana could have "potential negative ramifications."
Many laws are minor, though some impact health care options, change educational programs and reach into people's everyday activities.
Responding to Tuesday’s federal appeals court decision to save Mississippi’s lone abortion clinic, Esquire magazine profiles the unique story behind one of the doctors working at the clinic in Jackson.
Acadiana's nightlife guide.
Lafayette’s first-ever Whole Foods Market will open its doors in September.
In reacting to the recently resurrected allegations of sexual abuse among local clergy, is the Catholic Diocese of Lafayette maintaining its old stance of protecting their own?
Louisiana's annual state sales tax holiday is Friday and Saturday.
Thursday's Blogs from the Bog!
Breakfast favorites served on a bubbly crust pair with a crisp salad
NJ lady beats Donald Trump; Israel calls up more troops; border hearings accelerated and more national and international news for Thursday, July 31, 2014.
State Rep. Lenar Whitney — one of a handful of Republican candidates vying for Louisiana’s 6th Congressional district — has been described by Cook Political Report analyst David Wasserman as one of the most “frightening or fact-averse candidate[s]” he’s ever met following her reaction to an interview last week.
West coast casual
Mid-August hearing dates have been set for dueling lawsuits over Louisiana's use of the Common Core education standards in public schools.
An investigation into the last-minute passage of a pension hike for the state police superintendent continues, despite Col. Mike Edmonson's decision not to accept the increase.
Four bedroom traditional Youngsville home or three bedroom traditional Broussard home
On Tuesday, a three judge panel (voting two to one) of the U.S. Fifth Circuit Court of Appeals struck down as unconstitutional Mississippi’s controversial law requiring that physicians who perform abortions maintain admitting privileges in a nearby hospital.
Safety Jairus Byrd practiced with the New Orleans Saints on Tuesday for the first time since his signing in March.
Sentencing has been delayed for a businessman who provided key testimony in the corruption case that resulted in the conviction of former New Orleans Mayor Ray Nagin.
The spectre of priest sex abuse has returned to haunt the Roman Catholic Diocese of Lafayette following the recent release of an investigative report by Minnesota Public Radio, revealing new allegations of another child predator hiding behind the clerical collar.
Acadiana's nightlife guide.
A ballpark snack topped with BBQ meat can be found cruising town on a food truck
"Although the administration is moving forward with climate change regulations at home, we don't consider how policy decisions in the United States impact greenhouse gas emissions in other parts of the world," says Roger Martella, the former general counsel at the Environmental Protection Agency under President George W. Bush.
Louisiana agriculture officials say prices for long-grain rice are projected to drop this year.