Enough already! Players call it the No Fun League because of the $5,000 fines levied for such egregious infractions as droopy socks and untucked jerseys. Who Dat Nation got a taste of the real NFL — a corporate behemoth that fiercely guards its image — last week when the Goliath mailed letters to some New Orleans Davids warning them to cease and desist selling merchandise with “Who Dat” and fleurs-de-lis on it because it violates the NFL’s trademark. C’est what? You want to piss off Saints fans? Tell them they can’t have fun.
Since then, the now-well-known response from partisans of the NFL’s New Orleans franchise has been deafening, a reverberate “Who Dat!” punctuated with a middle-finger exclamation point.
The NFL’s bullying of a French Quarter T-shirt shop owner earned brief mention last week by the Associated Press. But it quickly cascaded into a crescendo of outrage by fans who rightfully feel the phrase belongs to them. Gov. Bobby Jindal, Sen. David Vitter, Rep. Charlie Melancon and Attorney General Buddy Caldwell suited up for the home team. It even inspired a Facebook petition letting NFL commissioner Roger Goodell know exactly who and precisely where he can stick dat.
The phrase was first widely used in New Orleans in 1983 after Aaron Neville released a version of “When the Saints Go Marching In” featuring the now familiar chant over a second-line beat. It quickly became an unofficial part of the Saints brand. Presumably the song was released around the mid point in the season when the Saints were 5-3 — a extraordinary record for a hard-luck team, which finished 8-8 that year.
The expression “Who Dat” actually goes back to late 18th century minstrel songs. If that doesn’t establish its residency in the public domain, what does? Even the Cincinnati Bengals do their own version of the “Who Dat” chant. Badly. Like people over 40 using lol in an e-mail.
But the controversy certainly raises trademark and branding issues that the NFL could probably win if the league had the stamina and committed the resources to pressing its case in court. There’s no doubt that the words “Who Dat” and a fleur-de-lis in gold on a black T-shirt means New Orleans Saints. What else could it mean? It’s part of the Saints brand, and the New Orleans Saints are owned by the NFL. But the producers who released the Neville song also say they own the phrase; their company is called WhoDat Inc. They’ve also pressed merchants to cease and desist, though understandably with a fainter blitz than the NFL.
The No Fun League couldn’t win this one, and it understandably backed off. The expression is too ubiquitous, embraced by too many, and the team doesn’t seem to have a problem with its use by fans and local merchants alike. Neither, apparently, did the NFL for most of 27 years. It wasn’t until the Saints earned a Super Bowl berth that the league got prickly about “Who Dat.”
And speaking of the Super Bowl, it’s perfectly fine for me to use the term in this column, which is part of the editorial side of The Independent Weekly. But forget about it in advertising. Last week the Louisiana Press Association reminded members that the NFL owns the trademark to “Super Bowl” and the term is off-limits for advertising. Consequently, our production staff had to notify at least two clients that they can’t use “Super Bowl” in an ad. So, in these pages, you can find great deals on “Super Snacks” and be directed to a “Big Game Party” at a downtown club. I’m certain the latter is not a celebration of felling elephants and rhinoceroses with high-caliber rifles.
Hey NFL, who dat?!
Local and state agents Thursday night raided The Keg, the popular college bar located in the area known as The Strip, leading to the (at least) temporary closure of the venue.
Here's your daily look at late-breaking national and international news, upcoming events and the stories that will be talked about Friday, April 18, 2014:
Friday's Blogs from the Bog!
Time and time again, the Lafayette Parish School Board shows an overwhelming tendency toward idiocy, but Wednesday night’s contentious discussion over Northside High School’s teen mother program tops the list of dumb discussions.
C & C Technologies, HIT Fitness, R3 Sciences, the Acadiana Symphony Association and the United Way of Acadiana recognized for innovation.
“The accomplishment of this goal within the next ten years is not only critical for the region to effectively compete with other regions for residents and businesses, but also to provide an amenity for everyone in Acadiana to enjoy.”
Education Superintendent John White says a continued push to try to keep Louisiana from using tests associated with the Common Core education standards are creating "a state of chaos" for public school teachers.
The Acadiana Symphony Orchestra has decided to end its traditional Independence Day spectacular known as Red White & Boom.
Under the deal, Teche shareholders would get 1.162 shares of IberiaBank for each share of Teche stock.
Gov. Bobby Jindal's plan to use $210 million in surplus and one-time money to help balance next year's budget received the backing Thursday of the State Bond Commission, support that was needed for the maneuver to work.
Acadiana's nightlife guide.
State wildlife and fisheries agents have arrested a 39-year-old man accused of stealing crawfish.
An East Feliciana Parish lawmaker has jettisoned his proposal to make it harder for a condemned prisoner to appeal a death sentence.
Senators advanced a proposal Wednesday that would let the governor remove New Orleans-area levee board members for violating what he considers to be public policy, despite concerns it would introduce political meddling into state flood protection.
The must have pieces this season
Dave Perkins, LCG Comp Plan honored along with local architects and designers at the 2014 INDesign Awards
Greg Manuel’s Lafayette-based residential development company is taking advantage of exponential industrial growth in Lake Charles.
Longtime Lafayette retailer ventures online.
It’s not how aggressive or conservative you are — it’s planning for risk that matters most.
Thanks to cutting-edge digital technology, more and more consumers are banking on ATMs and mobile phones.
Regional bank bids farewell to Downtown May 30
ABiz takes a look back at the most noteworthy moments for the local banking industry over the last year.
Most experts say short-term interest rates will be unchanged through 2014, but long-term rates are inching up.
Largest recruitment event in Acadiana returns May 21 to the Cajundome Convention Center
A lawyer’s ad should only be a starting point, as there is much more to consider when seeking quality representation.
Thanks to the inaugural 2012 INNOV8, a design for lifting heavy objects was brought to market.
The annual juried competition recognizes excellence in architecture, interior design and historic preservation in Lafayette and the five surrounding parishes.
Cypress Bayou GM hosts open house.
New hires, promotions, transfers in Acadiana business
The scion of a landmark Four Corners restaurant climbs back into Lafayette’s culinary scene as franchisee for a popular burger chain.