I’ve learned two things over the last few months about launching a new Web site: Don’t do it unless you’re committed. The process promotes gray hair.
Last year, probably during the summer — it’s a blur now — a few of us at the paper got to thinking. That’s generally a dangerous undertaking, more so when the topic is technology, which we in the print medium have embraced like children embrace vaccinations — we’re told it’s good for us, it probably is, maybe, but damn.
The decision to give theind.com an overhaul — I would have said face lift, but that’s far too light a word; this is more akin to a lobotomy — grew from a mishmash of concerns: The Web site can and should be more user-friendly; it should encourage the user to explore and be engaged without getting lost; too little content is displayed on the home page; those drop down menus are infuriating; the staff isn’t sufficiently stressed out. And certainly not least of all is the realization that, our 20th century sentiments notwithstanding, some day in the not too distant future most print media will be mostly digital, and if we don’t begin moving in that direction, we’re screwed.
The caveat dangling like a modifier over this paradigm shift is that few newspapers have figured out how to make their digital component profitable. But figure it out we must. The Pandora’s Box — free content — was thrown open long ago, and I doubt even the mighty New York Times, which plans to begin charging for content soon, can close it.
At the new ind.com you’ll still see the print edition’s content on the home page: the cover story, lead news and Pooyie! in rotation at the top; the rest of the content is on the left rail under the header “Also This Week.” Below the cover story is the new and improved blogs section. Each header — INDreporter (politics and news), Acadiana Business, A&E, EATS (cooking, dining, drinking and restaurant news), INDextra (sports and anything else that needs a home) and What’s INDStore (yes, even our ad reps are now blogging) — links to zones on the site devoted exclusively to that specific type of content. The most recent blogs in those zones are displayed on the home page as well. Soon we’ll be bringing on more bloggers to add to and diversify our content, especially in EATS, which we all know is a central aspect of life in Lafayette.
Thanks go out to Chad Theriot and especially Blake Judice, our point men at CBM Technology, who led us through the process with patience, or who only cursed our technological ignorance when we weren’t in earshot. We didn’t know what a widget was and they didn’t know what a byline was, but somehow we bridged the communication gulf and arrived at a site we think is better.
It is a given, however, that no small number of you will not like it and will be happy to register your displeasure (and already have — the site went live last Thursday night). It is a significant change. One of the joys of my job is that I get notifications in my in-box every time someone posts a comment on our Web site — all the bile and bane. I’m sure by the time you’re reading this in print, I will have been adequately napalmed by the nabobs.
But we’re confident that most Ind readers will enjoy their experience. We won’t float ads across the screen or use pop-ups (not for now, anyway), or require a log-in for access to content. But we do want you to wander around theind.com, to explore and, especially, to join in the running dialogue about our community.
According to Gov. Bobby Jindal, President Barack Obama needs to stop talking about “justice” and start murdering people, even if we have to go alone.
A nationwide search is under way to fill the vacancy of Lafayette Regional Airport Director Greg Roberts following his resignation over an incident in which he allegedly pointed a fake gun at an engineer during a meeting in June, and a replacement is expected by January.
The Ragin’ Cajuns got off to a superb start Saturday night, and the Human Jukebox made the soaked season opener even sweeter for the third-largest crowd in Cajun Field history.
The Louisiana health department will follow a federal judge's order and refrain from immediately penalizing doctors who are trying to comply with a new abortion law that requires them to obtain admitting privileges at a local hospital, a spokeswoman said Monday.
Halliburton says it has agreed to pay $1.1 billion to settle a substantial portion of plaintiff claims arising from the 2010 Gulf of Mexico oil spill.
While bogged down with qualifying candidates last month, Secretary of State Tom Schedler didn’t lose sight of the true endgame coming in November and December.
Tuesday's Blogs from the Bog!
Stoned driving a concern when pot is legal; Detroit's bankruptcy trial; speed trap scandal in Florida and more national and international news for Tuesday, September 02, 2014.
A federal jury found attorney Daniel Stanford guilty Friday afternoon on eight of 13 counts for his role in the Curious Goods conspiracy.
Lafayette City-Court Judge Francie Bouillion has served on the bench for two decades since winning a special election to replace Judge Kaliste Saloom when he retired in 1994.
The Houston firm said Friday in its weekly report that 1,575 rigs were exploring for oil and 338 for gas. One was listed as miscellaneous. A year ago there were 1,776 active rigs.
A crew began erecting the 25-foot mini-wheel late morning Friday in anticipation of the evening’s Hottest Night of the Year party at the park.
Frances Boothe of Nunez, who also happens to be filmmaker Stephen Meaux’s grandmother, prepares a cool-weather fave.
The magazine's senior football writer also predicts a break-out year for Saints fourth-year running back Mark Ingram.
New Iberia colonial or Broussard traditional home
The LPSB is poised and ready to move forward with the termination of Pat Cooper following a discussion Thursday with the attorney hired for the investigation of the superintendent, but a decision of this magnitude should be left up to the new board seated in January, especially with three pro-investigation board members bailing out come the new year.
Fiery style for game day
Acadiana's nightlife guide.
Gulf Coast ceremonies marking the ninth anniversary of Hurricane Katrina have begun.
The Louisiana Department of Wildlife and Fisheries says there is little known about the effects of tiger prawns on indigenous Louisiana shrimp. But, officials say the reports they're seeking will help state biologists monitor the distribution of the prawns and determine the possible presence of spawning populations.
Baltimore Ravens coach John Harbaugh rested his regulars and watched with delight as Ray Rice's backups ground out 214 yards rushing in a 22-13 victory over the New Orleans Saints on Thursday night.
High-profile criminal defense attorney Daniel Stanford awaits his fate in the Curious Goods conspiracy trial.
The Louisiana Department of Wildlife and Fisheries is set to put the kibosh on the legal ownership of monkeys trained to help the disabled, and the agency wants to know what you think.
A federal judge on Thursday asked lawyers battling over Louisiana's new, restrictive abortion law for an agreement that apparently could let clinics stay open — at least for a while — after the law takes effect Sept. 1.
Three bedroom Port Barre cottage or three bedroom historic district Opelousas home
No laboring for shoppers this holiday
It will be next month before Gov. Bobby Jindal will likely get a chance to change the membership of a South Louisiana flood board that is suing dozens of oil, gas and pipeline companies.
Acadiana's nightlife guide.
An abortion rights organization wants a federal judge to block enforcement of Louisiana's new abortion law while its lawsuit to overturn the law makes its way through court.
Republican presidential prospects Ted Cruz and Bobby Jindal are planning to speak at an Iowa Christian conservative event in September.