I’ve learned two things over the last few months about launching a new Web site: Don’t do it unless you’re committed. The process promotes gray hair.
Last year, probably during the summer — it’s a blur now — a few of us at the paper got to thinking. That’s generally a dangerous undertaking, more so when the topic is technology, which we in the print medium have embraced like children embrace vaccinations — we’re told it’s good for us, it probably is, maybe, but damn.
The decision to give theind.com an overhaul — I would have said face lift, but that’s far too light a word; this is more akin to a lobotomy — grew from a mishmash of concerns: The Web site can and should be more user-friendly; it should encourage the user to explore and be engaged without getting lost; too little content is displayed on the home page; those drop down menus are infuriating; the staff isn’t sufficiently stressed out. And certainly not least of all is the realization that, our 20th century sentiments notwithstanding, some day in the not too distant future most print media will be mostly digital, and if we don’t begin moving in that direction, we’re screwed.
The caveat dangling like a modifier over this paradigm shift is that few newspapers have figured out how to make their digital component profitable. But figure it out we must. The Pandora’s Box — free content — was thrown open long ago, and I doubt even the mighty New York Times, which plans to begin charging for content soon, can close it.
At the new ind.com you’ll still see the print edition’s content on the home page: the cover story, lead news and Pooyie! in rotation at the top; the rest of the content is on the left rail under the header “Also This Week.” Below the cover story is the new and improved blogs section. Each header — INDreporter (politics and news), Acadiana Business, A&E, EATS (cooking, dining, drinking and restaurant news), INDextra (sports and anything else that needs a home) and What’s INDStore (yes, even our ad reps are now blogging) — links to zones on the site devoted exclusively to that specific type of content. The most recent blogs in those zones are displayed on the home page as well. Soon we’ll be bringing on more bloggers to add to and diversify our content, especially in EATS, which we all know is a central aspect of life in Lafayette.
Thanks go out to Chad Theriot and especially Blake Judice, our point men at CBM Technology, who led us through the process with patience, or who only cursed our technological ignorance when we weren’t in earshot. We didn’t know what a widget was and they didn’t know what a byline was, but somehow we bridged the communication gulf and arrived at a site we think is better.
It is a given, however, that no small number of you will not like it and will be happy to register your displeasure (and already have — the site went live last Thursday night). It is a significant change. One of the joys of my job is that I get notifications in my in-box every time someone posts a comment on our Web site — all the bile and bane. I’m sure by the time you’re reading this in print, I will have been adequately napalmed by the nabobs.
But we’re confident that most Ind readers will enjoy their experience. We won’t float ads across the screen or use pop-ups (not for now, anyway), or require a log-in for access to content. But we do want you to wander around theind.com, to explore and, especially, to join in the running dialogue about our community.
Local and state agents Thursday night raided The Keg, the popular college bar located in the area known as The Strip, leading to the (at least) temporary closure of the venue.
Here's your daily look at late-breaking national and international news, upcoming events and the stories that will be talked about Friday, April 18, 2014:
Friday's Blogs from the Bog!
Time and time again, the Lafayette Parish School Board shows an overwhelming tendency toward idiocy, but Wednesday night’s contentious discussion over Northside High School’s teen mother program tops the list of dumb discussions.
C & C Technologies, HIT Fitness, R3 Sciences, the Acadiana Symphony Association and the United Way of Acadiana recognized for innovation.
“The accomplishment of this goal within the next ten years is not only critical for the region to effectively compete with other regions for residents and businesses, but also to provide an amenity for everyone in Acadiana to enjoy.”
Education Superintendent John White says a continued push to try to keep Louisiana from using tests associated with the Common Core education standards are creating "a state of chaos" for public school teachers.
The Acadiana Symphony Orchestra has decided to end its traditional Independence Day spectacular known as Red White & Boom.
Under the deal, Teche shareholders would get 1.162 shares of IberiaBank for each share of Teche stock.
Gov. Bobby Jindal's plan to use $210 million in surplus and one-time money to help balance next year's budget received the backing Thursday of the State Bond Commission, support that was needed for the maneuver to work.
Acadiana's nightlife guide.
State wildlife and fisheries agents have arrested a 39-year-old man accused of stealing crawfish.
An East Feliciana Parish lawmaker has jettisoned his proposal to make it harder for a condemned prisoner to appeal a death sentence.
Senators advanced a proposal Wednesday that would let the governor remove New Orleans-area levee board members for violating what he considers to be public policy, despite concerns it would introduce political meddling into state flood protection.
The must have pieces this season
Dave Perkins, LCG Comp Plan honored along with local architects and designers at the 2014 INDesign Awards
Greg Manuel’s Lafayette-based residential development company is taking advantage of exponential industrial growth in Lake Charles.
Longtime Lafayette retailer ventures online.
It’s not how aggressive or conservative you are — it’s planning for risk that matters most.
Thanks to cutting-edge digital technology, more and more consumers are banking on ATMs and mobile phones.
Regional bank bids farewell to Downtown May 30
ABiz takes a look back at the most noteworthy moments for the local banking industry over the last year.
Most experts say short-term interest rates will be unchanged through 2014, but long-term rates are inching up.
Largest recruitment event in Acadiana returns May 21 to the Cajundome Convention Center
A lawyer’s ad should only be a starting point, as there is much more to consider when seeking quality representation.
Thanks to the inaugural 2012 INNOV8, a design for lifting heavy objects was brought to market.
The annual juried competition recognizes excellence in architecture, interior design and historic preservation in Lafayette and the five surrounding parishes.
Cypress Bayou GM hosts open house.
New hires, promotions, transfers in Acadiana business
The scion of a landmark Four Corners restaurant climbs back into Lafayette’s culinary scene as franchisee for a popular burger chain.