I’ve learned two things over the last few months about launching a new Web site: Don’t do it unless you’re committed. The process promotes gray hair.
Last year, probably during the summer — it’s a blur now — a few of us at the paper got to thinking. That’s generally a dangerous undertaking, more so when the topic is technology, which we in the print medium have embraced like children embrace vaccinations — we’re told it’s good for us, it probably is, maybe, but damn.
The decision to give theind.com an overhaul — I would have said face lift, but that’s far too light a word; this is more akin to a lobotomy — grew from a mishmash of concerns: The Web site can and should be more user-friendly; it should encourage the user to explore and be engaged without getting lost; too little content is displayed on the home page; those drop down menus are infuriating; the staff isn’t sufficiently stressed out. And certainly not least of all is the realization that, our 20th century sentiments notwithstanding, some day in the not too distant future most print media will be mostly digital, and if we don’t begin moving in that direction, we’re screwed.
The caveat dangling like a modifier over this paradigm shift is that few newspapers have figured out how to make their digital component profitable. But figure it out we must. The Pandora’s Box — free content — was thrown open long ago, and I doubt even the mighty New York Times, which plans to begin charging for content soon, can close it.
At the new ind.com you’ll still see the print edition’s content on the home page: the cover story, lead news and Pooyie! in rotation at the top; the rest of the content is on the left rail under the header “Also This Week.” Below the cover story is the new and improved blogs section. Each header — INDreporter (politics and news), Acadiana Business, A&E, EATS (cooking, dining, drinking and restaurant news), INDextra (sports and anything else that needs a home) and What’s INDStore (yes, even our ad reps are now blogging) — links to zones on the site devoted exclusively to that specific type of content. The most recent blogs in those zones are displayed on the home page as well. Soon we’ll be bringing on more bloggers to add to and diversify our content, especially in EATS, which we all know is a central aspect of life in Lafayette.
Thanks go out to Chad Theriot and especially Blake Judice, our point men at CBM Technology, who led us through the process with patience, or who only cursed our technological ignorance when we weren’t in earshot. We didn’t know what a widget was and they didn’t know what a byline was, but somehow we bridged the communication gulf and arrived at a site we think is better.
It is a given, however, that no small number of you will not like it and will be happy to register your displeasure (and already have — the site went live last Thursday night). It is a significant change. One of the joys of my job is that I get notifications in my in-box every time someone posts a comment on our Web site — all the bile and bane. I’m sure by the time you’re reading this in print, I will have been adequately napalmed by the nabobs.
But we’re confident that most Ind readers will enjoy their experience. We won’t float ads across the screen or use pop-ups (not for now, anyway), or require a log-in for access to content. But we do want you to wander around theind.com, to explore and, especially, to join in the running dialogue about our community.
Let ’em know and you could win a $250 night out.
Paul’s customer giveaway named
Some of the many events taking place this weekend include The Festival of Light and the Fire & Water Festival.
Appropriate for the season of giving, exhibit features behind-the-scenes images of beloved icon.
Oilfield services company Baker Hughes Inc. says the number of rigs exploring for oil and natural gas in the U.S. increased by 12 this week to 1,775.
The state labor department figures released Friday show the initial claims decreased to 1,850 from the previous week's total of 2,854. For the comparable week a year earlier, there were 4,048.
If all 44 projects are approved, about $300 million would remain in the fund set up as a down payment to help the Gulf.
Last week, the Saints gave up 429 yards to Seattle, second most in a game this season.
kiki hosting designer’s latest
Laid back cuts for the NOLA Bowl
Flavors of mama’s holiday sweet treat with a twist
Here's your daily look at late-breaking national and international news, upcoming events and the stories that will be talked about Friday, December 06, 2013
Since Anthony Jennings and Brooks Haack were not expected to contribute until next year at the earliest, it seemed like a sneak peek at hidden Christmas gifts.
Get a map to your doctor’s office, check the status of a claim and more with Blue Cross’ new iPhone/Ipad app.
“Shell’s abrupt decision to cancel its North American GTL project just 10 weeks after concluding a multi-year site-selection process is obviously very disappointing news,” LED Secretary Stephen Moret tells Daily Report.
The quirky songwriter showcase takes over the stage at Blue Moon Saloon Saturday night for a final go-round with all-new performers.
Louisiana National Guard personnel seeking benefits for same-sex spouses will have an easier time filing the requests, despite a state refusal to let its workers process the paperwork.
Cocktails and deals for the holidays
New York Times best-selling author talks Hollywood, the death penalty and the pitfalls of runaway campaign spending.
NOLA Bowl ready with tribal prints