I’ve learned two things over the last few months about launching a new Web site: Don’t do it unless you’re committed. The process promotes gray hair.
Last year, probably during the summer — it’s a blur now — a few of us at the paper got to thinking. That’s generally a dangerous undertaking, more so when the topic is technology, which we in the print medium have embraced like children embrace vaccinations — we’re told it’s good for us, it probably is, maybe, but damn.
The decision to give theind.com an overhaul — I would have said face lift, but that’s far too light a word; this is more akin to a lobotomy — grew from a mishmash of concerns: The Web site can and should be more user-friendly; it should encourage the user to explore and be engaged without getting lost; too little content is displayed on the home page; those drop down menus are infuriating; the staff isn’t sufficiently stressed out. And certainly not least of all is the realization that, our 20th century sentiments notwithstanding, some day in the not too distant future most print media will be mostly digital, and if we don’t begin moving in that direction, we’re screwed.
The caveat dangling like a modifier over this paradigm shift is that few newspapers have figured out how to make their digital component profitable. But figure it out we must. The Pandora’s Box — free content — was thrown open long ago, and I doubt even the mighty New York Times, which plans to begin charging for content soon, can close it.
At the new ind.com you’ll still see the print edition’s content on the home page: the cover story, lead news and Pooyie! in rotation at the top; the rest of the content is on the left rail under the header “Also This Week.” Below the cover story is the new and improved blogs section. Each header — INDreporter (politics and news), Acadiana Business, A&E, EATS (cooking, dining, drinking and restaurant news), INDextra (sports and anything else that needs a home) and What’s INDStore (yes, even our ad reps are now blogging) — links to zones on the site devoted exclusively to that specific type of content. The most recent blogs in those zones are displayed on the home page as well. Soon we’ll be bringing on more bloggers to add to and diversify our content, especially in EATS, which we all know is a central aspect of life in Lafayette.
Thanks go out to Chad Theriot and especially Blake Judice, our point men at CBM Technology, who led us through the process with patience, or who only cursed our technological ignorance when we weren’t in earshot. We didn’t know what a widget was and they didn’t know what a byline was, but somehow we bridged the communication gulf and arrived at a site we think is better.
It is a given, however, that no small number of you will not like it and will be happy to register your displeasure (and already have — the site went live last Thursday night). It is a significant change. One of the joys of my job is that I get notifications in my in-box every time someone posts a comment on our Web site — all the bile and bane. I’m sure by the time you’re reading this in print, I will have been adequately napalmed by the nabobs.
But we’re confident that most Ind readers will enjoy their experience. We won’t float ads across the screen or use pop-ups (not for now, anyway), or require a log-in for access to content. But we do want you to wander around theind.com, to explore and, especially, to join in the running dialogue about our community.
The Alabama game is sold out but tickets for all other homes games can be purchased online at www.LSUtix.net.
Among the one-percenters nationally, Louisiana's fattest cat is a relative pauper.
The Republican governor sent a letter Thursday to the president, saying placement of the children in Louisiana could have "potential negative ramifications."
Many laws are minor, though some impact health care options, change educational programs and reach into people's everyday activities.
Responding to Tuesday’s federal appeals court decision to save Mississippi’s lone abortion clinic, Esquire magazine profiles the unique story behind one of the doctors working at the clinic in Jackson.
Acadiana's nightlife guide.
Lafayette’s first-ever Whole Foods Market will open its doors in September.
In reacting to the recently resurrected allegations of sexual abuse among local clergy, is the Catholic Diocese of Lafayette maintaining its old stance of protecting their own?
Louisiana's annual state sales tax holiday is Friday and Saturday.
Thursday's Blogs from the Bog!
Breakfast favorites served on a bubbly crust pair with a crisp salad
NJ lady beats Donald Trump; Israel calls up more troops; border hearings accelerated and more national and international news for Thursday, July 31, 2014.
State Rep. Lenar Whitney — one of a handful of Republican candidates vying for Louisiana’s 6th Congressional district — has been described by Cook Political Report analyst David Wasserman as one of the most “frightening or fact-averse candidate[s]” he’s ever met following her reaction to an interview last week.
West coast casual
Mid-August hearing dates have been set for dueling lawsuits over Louisiana's use of the Common Core education standards in public schools.
An investigation into the last-minute passage of a pension hike for the state police superintendent continues, despite Col. Mike Edmonson's decision not to accept the increase.
Four bedroom traditional Youngsville home or three bedroom traditional Broussard home
On Tuesday, a three judge panel (voting two to one) of the U.S. Fifth Circuit Court of Appeals struck down as unconstitutional Mississippi’s controversial law requiring that physicians who perform abortions maintain admitting privileges in a nearby hospital.
Safety Jairus Byrd practiced with the New Orleans Saints on Tuesday for the first time since his signing in March.
Sentencing has been delayed for a businessman who provided key testimony in the corruption case that resulted in the conviction of former New Orleans Mayor Ray Nagin.
The spectre of priest sex abuse has returned to haunt the Roman Catholic Diocese of Lafayette following the recent release of an investigative report by Minnesota Public Radio, revealing new allegations of another child predator hiding behind the clerical collar.
Acadiana's nightlife guide.
A ballpark snack topped with BBQ meat can be found cruising town on a food truck
"Although the administration is moving forward with climate change regulations at home, we don't consider how policy decisions in the United States impact greenhouse gas emissions in other parts of the world," says Roger Martella, the former general counsel at the Environmental Protection Agency under President George W. Bush.
Louisiana agriculture officials say prices for long-grain rice are projected to drop this year.
First-time claims for unemployment insurance in Louisiana for the week ending July 19 decreased from the previous week's total.
A judge is getting ready to set a new trial date for a former BP executive charged with obstructing a congressional investigation into the 2010 Gulf of Mexico oil spill.
The sponsor of a Louisiana law that requires doctors that perform abortions to have hospital admitting privileges doesn't believe the provision is in jeopardy after a federal appeals court struck down a similar Mississippi law.
Louisiana's state school board has jumped into a lawsuit against Gov. Bobby Jindal that accuses the governor of illegally meddling in education policy through his efforts to block Common Core education standards.
Here's how one nationally recognized conservative political pundit reacted upon hearing the news Monday that the U.S. Chamber of Commerce was leaning toward an endorsement of Louisiana’s lone Democrat senator.