I’ve learned two things over the last few months about launching a new Web site: Don’t do it unless you’re committed. The process promotes gray hair.
Last year, probably during the summer — it’s a blur now — a few of us at the paper got to thinking. That’s generally a dangerous undertaking, more so when the topic is technology, which we in the print medium have embraced like children embrace vaccinations — we’re told it’s good for us, it probably is, maybe, but damn.
The decision to give theind.com an overhaul — I would have said face lift, but that’s far too light a word; this is more akin to a lobotomy — grew from a mishmash of concerns: The Web site can and should be more user-friendly; it should encourage the user to explore and be engaged without getting lost; too little content is displayed on the home page; those drop down menus are infuriating; the staff isn’t sufficiently stressed out. And certainly not least of all is the realization that, our 20th century sentiments notwithstanding, some day in the not too distant future most print media will be mostly digital, and if we don’t begin moving in that direction, we’re screwed.
The caveat dangling like a modifier over this paradigm shift is that few newspapers have figured out how to make their digital component profitable. But figure it out we must. The Pandora’s Box — free content — was thrown open long ago, and I doubt even the mighty New York Times, which plans to begin charging for content soon, can close it.
At the new ind.com you’ll still see the print edition’s content on the home page: the cover story, lead news and Pooyie! in rotation at the top; the rest of the content is on the left rail under the header “Also This Week.” Below the cover story is the new and improved blogs section. Each header — INDreporter (politics and news), Acadiana Business, A&E, EATS (cooking, dining, drinking and restaurant news), INDextra (sports and anything else that needs a home) and What’s INDStore (yes, even our ad reps are now blogging) — links to zones on the site devoted exclusively to that specific type of content. The most recent blogs in those zones are displayed on the home page as well. Soon we’ll be bringing on more bloggers to add to and diversify our content, especially in EATS, which we all know is a central aspect of life in Lafayette.
Thanks go out to Chad Theriot and especially Blake Judice, our point men at CBM Technology, who led us through the process with patience, or who only cursed our technological ignorance when we weren’t in earshot. We didn’t know what a widget was and they didn’t know what a byline was, but somehow we bridged the communication gulf and arrived at a site we think is better.
It is a given, however, that no small number of you will not like it and will be happy to register your displeasure (and already have — the site went live last Thursday night). It is a significant change. One of the joys of my job is that I get notifications in my in-box every time someone posts a comment on our Web site — all the bile and bane. I’m sure by the time you’re reading this in print, I will have been adequately napalmed by the nabobs.
But we’re confident that most Ind readers will enjoy their experience. We won’t float ads across the screen or use pop-ups (not for now, anyway), or require a log-in for access to content. But we do want you to wander around theind.com, to explore and, especially, to join in the running dialogue about our community.
Lafayette Police have had a busy day.
Gov. Bobby Jindal's administration will use $130 million in patchwork financing from a tax amnesty program, insurance settlement, uninsured motorist penalties and other excess funds to close most of the state's midyear budget deficit.
Democratic U.S. Sen. Mary Landrieu said she disagrees with President Barack Obama's actions on immigration, hoping the latest controversy doesn't worsen her campaign difficulties.
Two bedroom in Lafayette or two bedroom in Kaplan
Sennond trunk show at kiki
Gay-rights advocates challenging Louisiana's same-sex marriage ban announced Thursday that they have asked the U.S. Supreme Court to review their case before it is heard by a federal appeals court.
Thursday’s explosion aboard an oil production platform in the Gulf of Mexico is now under investigation by the Bureau of Safety and Environmental Enforcement.
Acadiana's nightlife guide.
Thinking himself the “son of God,” the man charged with the 2013 killing of an officer of the Chitimacha Tribal Police will not stand trial following a ruling Thursday on his mental competency.
Four hours after inviting supporters to a rally with Sen. Marco Rubio, Bill Cassidy claimed that Mary Landrieu “voted against stopping executive amnesty.”
Either Saints coach Sean Payton doesn't want to tip Baltimore off as to who'll start in New Orleans' secondary on Monday night, or he really doesn't know yet.
Money from the first and only settlement so far in a Louisiana flood board's lawsuit against dozens of energy companies will be placed in a special account dedicated to coastal restoration.
Friday's Blogs from the Bog!
Ten departing CEOs rake in $430 million; profile of FSU gunman emerges; Buffalo's weather woes and more national and international news for Friday, November 21, 2014.
The Ethics Board gives the lame duck Youngsville mayor permission to offer a sweet parting gift to the community he’s presided over for three terms.
Carencro ranch style home or three bedroom traditional in St. Martinville
The money came through a general obligation bond sale Thursday.
A legend in the Acadiana Oil Patch, Comeaux died Monday, Nov. 17.
Acadiana's nightlife guide.
With a growing number of alleged sexual assault victims coming out against Bill Cosby in recent weeks, upcoming projects have been canned by NBC and Netflix, but that won’t affect the once-loved comedian and actor’s scheduled performance in Lafayette.
The Baltimore Ravens' retooled secondary had no trouble against a rookie quarterback at home. This week, however, their task is far more challenging: stopping Drew Brees on the road in New Orleans.
Add Texas Gov. Rick Perry's name to the list of possible Republican presidential candidates flooding the campaign trail for GOP Senate candidate Bill Cassidy.
Gov. Bobby Jindal is in Florida this week with his fellow Republican governors for another gripe session aimed at their favorite target, the president, this time taking aim at his immigration plans.
Early voting for the runoff is shortened by two days because of the Thanksgiving holiday.
“Coach Don” Gagnard is running for school board. Today he offers his critique of the socioeconomic relationship between government subsidies and obesity.
BP is heading to a federal appeals court in its effort to oust the administrator of damage settlement claims arising from the 2010 Gulf of Mexico oil spill.
Former Le Rosier chef who cooked at the James Beard House and was named one of the “Best New Chefs in America” by Food & Wine magazine in 1995 was 48.
It was only a few months ago when the LPSB held the school system’s purse strings with a death grip, but oh how board President Hunter Beasley's demeanor seems to be changing with the ouster of Superintendent Pat Cooper.
Acadiana's nightlife guide.