To combat the televised snore fest that is usually the annual Grammy awards ceremony, the Recording Academy is enlisting the aid of Louisiana rapper Lil’Wayne, Thom Yorke of Radiohead, Lenny Kravitz, Stevie Wonder, and Rhianna. Each of them will appear in television, print, web, and radio spots that will hopefully drum up some hype for the ceremony, which suffered poor ratings last year.
In the plugs, each artist references songs that have influenced or affected their lives in a positive manner. Predictably esoteric and ever protective of his role as an “artist,” Thom Yorke cites Scott Walker (“Psoriatic”) and Modeselektor—two acts not many people have heard of. Nice! On the other end, and equally predictable and obvious, is Lil’Wayne who trumpets Jay-Z’s “Can’t Knock the Hustle” and Young Buck’s “Pocket Full of Paper.” Whoa! How did he come up with that? Like, how deep into the American Lexicon of song did he have to reach to pull that rabbit out of the hat? You’re a rapper and you’re citing a rap song. You guys are CRAZY, MAN!!! Maybe the two of them could get together during the actual Grammy show and do one of those outdated song and dance numbers. Vaudevillian madness. That would be off the chain.
The ad campaign is said to be the biggest in the Recording Academy’s history, supposedly costing in the “multimillions,” according to Billboard magazine. It was developed by TBWA\Chiat\Day, who are responsible for the Absolut Vodka ads you see everywhere. The promotion, dubbed “music makes us,” is coming a year after the Grammys suffered their lowest ratings since 1992. More recently, a prime-time Grammy special announcing this year’s nominations didn’t fare too well in the ratings, finishing in fourth place for its time slot.
Aside from the opportunity to root for "home team" Louisiana acts nominated in the Cajun/Zydeco Grammy category (which might not even be televised), there's not much reason to watch the Grammys...unless you enjoy hoaky skits, bad pop music, robotic banter, staged "rock & roll" moments, and seeing an industry pat itself on the back for rewarding celebrity idiocy rather than timeless music.
What is a music fan to do? I don't know. But here’s a suggestion for the music industry: quit blaming the music industry slump on illegal downloads and start putting out real music again.
The Lafayette superintendent insists the budget is illegal and vows to fight on.
"I am not a scientist," Senate Republican Leader Mitch McConnell has said numerous times, a response that other members of his party have parroted.
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1,595 rigs were exploring for oil and 332 for gas. A year ago there were 1,738 active rigs.
Republicans are running strong races against endangered Democratic incumbents in states such as North Carolina, Colorado, Arkansas, Louisiana and Alaska. Republicans are also looking to replace retiring Democrats in Iowa and West Virginia with a GOP lawmaker.
Historic three bedroom in Crowley or contemporary town house in Lafayette
Republican congressman Vance McAllister is trying to make up to Louisiana voters for getting too close to a married former employee.
You may not like all of “it,” but U.S. Sen. Mary Landrieu, unlike many of her colleagues, isn't sitting around twiddling her thumbs in Congress.
Acadiana's nightlife guide.
Saints safety Kenny Vaccaro says he "can't wait" to play against Green Bay quarterback Aaron Rodgers.
The heat keeps rising for Iberia Parish Sheriff Louis Ackal as a new slate of corruption allegations surfaced this week.
If opposing defenses sell out to stop the Packers' passing game, they risk being gashed by powerful running back Eddie Lacy, a New Orleans-area native.
At the horn the officiating crew trotted to the tunnel and left security personnel to clean up after them.
Friday's Blogs from the Bog!
Sign "ninjas" cleaning up clutter; NYC doctor positive for Ebola; Ferguson grand jury decision nears; and more national and international news for Friday, October 24, 2014.
We can safely assume incumbent Chief K.P. Gibson isn’t too worried about this challenger.
Nationally, Republicans must gain six seats to win Senate control. The most competitive races, many in states where Obama lost in 2012, remain too close to call.
The Baton Rouge Republican has repeatedly battled a perception within his own party that he perhaps wasn't the best choice to carry the GOP banner.
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Prestigious honor annually recognizes a single attorney for excellence in public interest/pro bono work.
Acadiana's nightlife guide.
"I have never seen anyone who worked harder for our people than Sen. Mary Landrieu, so I would like to share a synopsis of a few of the many things she has done to help Louisiana."
Even if Jimmy Graham's production dips while the star tight end recovers from a shoulder injury, it looks like Drew Brees won't have much trouble finding other targets.
A former campaign manager for Senate candidate Rob Maness is striking at the Republican contender's tea party support, saying Maness only sought to appeal to conservative organizations because he needed money for his campaign.
Ninety-two percent of public school teachers were rated either effective or highly effective in a report the state issued marking the second year of a new statewide evaluation process.
School board members Mark Babineaux, Hunter Beasley and Tehmi Chassion can vote to fire Cooper — because we all know that’s exactly what they’ll do.
District 2 school board candidate Simon Mahan is hoping to unseat first-term incumbent and former Carencro Mayor Tommy Angelle in the Nov. 4 election.
District Attorney Mike Harson is showing his desperation by falsely attributing quotes to his opponent and blocking journalists from his social media.
Three bedroom Acadian or a two bedroom town home