To combat the televised snore fest that is usually the annual Grammy awards ceremony, the Recording Academy is enlisting the aid of Louisiana rapper Lil’Wayne, Thom Yorke of Radiohead, Lenny Kravitz, Stevie Wonder, and Rhianna. Each of them will appear in television, print, web, and radio spots that will hopefully drum up some hype for the ceremony, which suffered poor ratings last year.
In the plugs, each artist references songs that have influenced or affected their lives in a positive manner. Predictably esoteric and ever protective of his role as an “artist,” Thom Yorke cites Scott Walker (“Psoriatic”) and Modeselektor—two acts not many people have heard of. Nice! On the other end, and equally predictable and obvious, is Lil’Wayne who trumpets Jay-Z’s “Can’t Knock the Hustle” and Young Buck’s “Pocket Full of Paper.” Whoa! How did he come up with that? Like, how deep into the American Lexicon of song did he have to reach to pull that rabbit out of the hat? You’re a rapper and you’re citing a rap song. You guys are CRAZY, MAN!!! Maybe the two of them could get together during the actual Grammy show and do one of those outdated song and dance numbers. Vaudevillian madness. That would be off the chain.
The ad campaign is said to be the biggest in the Recording Academy’s history, supposedly costing in the “multimillions,” according to Billboard magazine. It was developed by TBWA\Chiat\Day, who are responsible for the Absolut Vodka ads you see everywhere. The promotion, dubbed “music makes us,” is coming a year after the Grammys suffered their lowest ratings since 1992. More recently, a prime-time Grammy special announcing this year’s nominations didn’t fare too well in the ratings, finishing in fourth place for its time slot.
Aside from the opportunity to root for "home team" Louisiana acts nominated in the Cajun/Zydeco Grammy category (which might not even be televised), there's not much reason to watch the Grammys...unless you enjoy hoaky skits, bad pop music, robotic banter, staged "rock & roll" moments, and seeing an industry pat itself on the back for rewarding celebrity idiocy rather than timeless music.
What is a music fan to do? I don't know. But here’s a suggestion for the music industry: quit blaming the music industry slump on illegal downloads and start putting out real music again.
Louisiana's 21 casinos took in $203.5 million statewide in June, edging up one-half of a percentage point from a year earlier.
Three bedroom Sunset Victorian or three bedroom Opelousas Acadian home
Louisiana designer commissioned for NYC Awards gift
The Board of Elementary and Secondary Education is considering whether to get involved in a lawsuit against Gov. Bobby Jindal for his attempts to undermine use of the Common Core education standards in Louisiana's public schools.
Business First Bank has announced plans for a Baton Rouge market expansion through a merger deal with American Gateway Financial Corp.
Acadiana's nightlife guide.
The latest meeting of a south Louisiana flood board that stirred political turmoil with a lawsuit against the oil and gas industry is taking place amid uncertainty over the future of the lawsuit — and the board's own membership.
The photos taken nearly a mile under the Gulf of Mexico are so clear that small holes are visible in a lifeboat that may have gone down or been scuttled when a passenger ship was sunk by a Nazi submarine in 1942.
Advocate columnist and Jindal shill Quin Hillyer has been against the New Orleans levee board lawsuit from day one, but a recent piece targeting author/activist John Barry prompted the perfect rebuttal from the board’s former vice-president, who takes Hillyer to task on just about every distorted claim he’s made on the issue.
Thursday's Blogs from the Bog!
INDEats and EatLafayette want to give one lucky foodie and friends the most memorable meal — here’s how you can win
Pat Bowlen steps down; typhoon caused Taiwan plane crash; Arizona execution botched and more national and international news for Thursday, July 24, 2014.
Thousands of people who bought health insurance through the marketplace created by the federal health care overhaul face price hikes next year that could top 10 percent.
Three bedroom traditional Lafayette home or three bedroom Breaux Bridge home
Style market slated for old Artesia
The city prosecutor has released the case file for Lafayette Parish School Board member Tehmi Chassion’s simple battery complaint against Superintendent Pat Cooper, and the seven witness statements given to police illustrate two very different scenarios.
Acadiana's nightlife guide.
Louisiana fell one spot in an annual national ranking of child well-being that looks at poverty, education and health access.
A federal judge has decided he doesn't need to hear more arguments in the case of a gay couple who want a Louisiana marriage license.
Saints again bring playoff aspirations into 2014 campaign.
New details in the case against the man arrested for last week’s bomb threat and bank robbery has surfaced, including a MidSouth Bank surveillance video showing the alleged suspect attempt an early-morning bank robbery.
Citing conflicting witness accounts, the city prosecutor will not pursue Tehmi Chassion’s allegation of simple battery against Superintendent Pat Cooper.
Smoked meat, fresh sides and the best boudin around
Mellow Mushroom Pizza Bakers opens on Johnston.
Cirque du Soleil effortlessly combines circus art with beloved Michael Jackson hits.
Kelly Guidry Open House
Parents and teachers who support the Common Core education standards sued Gov. Bobby Jindal Tuesday over his actions against the multi-state standards, accusing him of illegally meddling in education policy.
Acadiana's nightlife guide.
An arrest was announced this morning in connection with last week’s bomb scare at UL Lafayette.
Attorneys, judges and others interviewed by LaPolitics expect 15 to 20 district judge races this year.