To combat the televised snore fest that is usually the annual Grammy awards ceremony, the Recording Academy is enlisting the aid of Louisiana rapper Lil’Wayne, Thom Yorke of Radiohead, Lenny Kravitz, Stevie Wonder, and Rhianna. Each of them will appear in television, print, web, and radio spots that will hopefully drum up some hype for the ceremony, which suffered poor ratings last year.
In the plugs, each artist references songs that have influenced or affected their lives in a positive manner. Predictably esoteric and ever protective of his role as an “artist,” Thom Yorke cites Scott Walker (“Psoriatic”) and Modeselektor—two acts not many people have heard of. Nice! On the other end, and equally predictable and obvious, is Lil’Wayne who trumpets Jay-Z’s “Can’t Knock the Hustle” and Young Buck’s “Pocket Full of Paper.” Whoa! How did he come up with that? Like, how deep into the American Lexicon of song did he have to reach to pull that rabbit out of the hat? You’re a rapper and you’re citing a rap song. You guys are CRAZY, MAN!!! Maybe the two of them could get together during the actual Grammy show and do one of those outdated song and dance numbers. Vaudevillian madness. That would be off the chain.
The ad campaign is said to be the biggest in the Recording Academy’s history, supposedly costing in the “multimillions,” according to Billboard magazine. It was developed by TBWA\Chiat\Day, who are responsible for the Absolut Vodka ads you see everywhere. The promotion, dubbed “music makes us,” is coming a year after the Grammys suffered their lowest ratings since 1992. More recently, a prime-time Grammy special announcing this year’s nominations didn’t fare too well in the ratings, finishing in fourth place for its time slot.
Aside from the opportunity to root for "home team" Louisiana acts nominated in the Cajun/Zydeco Grammy category (which might not even be televised), there's not much reason to watch the Grammys...unless you enjoy hoaky skits, bad pop music, robotic banter, staged "rock & roll" moments, and seeing an industry pat itself on the back for rewarding celebrity idiocy rather than timeless music.
What is a music fan to do? I don't know. But here’s a suggestion for the music industry: quit blaming the music industry slump on illegal downloads and start putting out real music again.
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Thinking himself the “son of God,” the man charged with the 2013 killing of an officer of the Chitimacha Tribal Police will not stand trial following a ruling Thursday on his mental competency.
Four hours after inviting supporters to a rally with Sen. Marco Rubio, Bill Cassidy claimed that Mary Landrieu “voted against stopping executive amnesty.”
Either Saints coach Sean Payton doesn't want to tip Baltimore off as to who'll start in New Orleans' secondary on Monday night, or he really doesn't know yet.
Money from the first and only settlement so far in a Louisiana flood board's lawsuit against dozens of energy companies will be placed in a special account dedicated to coastal restoration.
Friday's Blogs from the Bog!
Ten departing CEOs rake in $430 million; profile of FSU gunman emerges; Buffalo's weather woes and more national and international news for Friday, November 21, 2014.
The Ethics Board gives the lame duck Youngsville mayor permission to offer a sweet parting gift to the community he’s presided over for three terms.
Carencro ranch style home or three bedroom traditional in St. Martinville
The money came through a general obligation bond sale Thursday.
A legend in the Acadiana Oil Patch, Comeaux died Monday, Nov. 17.
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With a growing number of alleged sexual assault victims coming out against Bill Cosby in recent weeks, upcoming projects have been canned by NBC and Netflix, but that won’t affect the once-loved comedian and actor’s scheduled performance in Lafayette.
The Baltimore Ravens' retooled secondary had no trouble against a rookie quarterback at home. This week, however, their task is far more challenging: stopping Drew Brees on the road in New Orleans.
Add Texas Gov. Rick Perry's name to the list of possible Republican presidential candidates flooding the campaign trail for GOP Senate candidate Bill Cassidy.
Gov. Bobby Jindal is in Florida this week with his fellow Republican governors for another gripe session aimed at their favorite target, the president, this time taking aim at his immigration plans.
Early voting for the runoff is shortened by two days because of the Thanksgiving holiday.
“Coach Don” Gagnard is running for school board. Today he offers his critique of the socioeconomic relationship between government subsidies and obesity.
BP is heading to a federal appeals court in its effort to oust the administrator of damage settlement claims arising from the 2010 Gulf of Mexico oil spill.
Former Le Rosier chef who cooked at the James Beard House and was named one of the “Best New Chefs in America” by Food & Wine magazine in 1995 was 48.
It was only a few months ago when the LPSB held the school system’s purse strings with a death grip, but oh how board President Hunter Beasley's demeanor seems to be changing with the ouster of Superintendent Pat Cooper.
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Pat Cooper is contesting his termination by the LPSB, filing a petition Tuesday that calls the recent decision “arbitrary and capricious.”
A look at the numbers highlights the challenge facing Louisiana Sen. Mary Landrieu as she tries to win a fourth term in a Dec. 6 runoff against Republican Rep. Bill Cassidy.
Incoming Senate Majority Leader Mitch McConnell is promising the new Republican majority will quickly resurrect Keystone XL pipeline legislation killed by Democrats, potentially setting up an early 2015 veto confrontation with President Barack Obama.
The 59-41 Senate vote was one shy short of the 60 needed to clear the House-passed measure.
Spot bonuses to employees who go above and beyond on projects one of several reasons national mag calls BR-based biz bank a cool place to work.
The Director Search Committee interviewed the five men still in the running via video last week and is set to trim the field this week.
A national animal rights group has been rebuffed by a Baton Rouge district court judge, although the group might still get its day in court.