To combat the televised snore fest that is usually the annual Grammy awards ceremony, the Recording Academy is enlisting the aid of Louisiana rapper Lil’Wayne, Thom Yorke of Radiohead, Lenny Kravitz, Stevie Wonder, and Rhianna. Each of them will appear in television, print, web, and radio spots that will hopefully drum up some hype for the ceremony, which suffered poor ratings last year.
In the plugs, each artist references songs that have influenced or affected their lives in a positive manner. Predictably esoteric and ever protective of his role as an “artist,” Thom Yorke cites Scott Walker (“Psoriatic”) and Modeselektor—two acts not many people have heard of. Nice! On the other end, and equally predictable and obvious, is Lil’Wayne who trumpets Jay-Z’s “Can’t Knock the Hustle” and Young Buck’s “Pocket Full of Paper.” Whoa! How did he come up with that? Like, how deep into the American Lexicon of song did he have to reach to pull that rabbit out of the hat? You’re a rapper and you’re citing a rap song. You guys are CRAZY, MAN!!! Maybe the two of them could get together during the actual Grammy show and do one of those outdated song and dance numbers. Vaudevillian madness. That would be off the chain.
The ad campaign is said to be the biggest in the Recording Academy’s history, supposedly costing in the “multimillions,” according to Billboard magazine. It was developed by TBWA\Chiat\Day, who are responsible for the Absolut Vodka ads you see everywhere. The promotion, dubbed “music makes us,” is coming a year after the Grammys suffered their lowest ratings since 1992. More recently, a prime-time Grammy special announcing this year’s nominations didn’t fare too well in the ratings, finishing in fourth place for its time slot.
Aside from the opportunity to root for "home team" Louisiana acts nominated in the Cajun/Zydeco Grammy category (which might not even be televised), there's not much reason to watch the Grammys...unless you enjoy hoaky skits, bad pop music, robotic banter, staged "rock & roll" moments, and seeing an industry pat itself on the back for rewarding celebrity idiocy rather than timeless music.
What is a music fan to do? I don't know. But here’s a suggestion for the music industry: quit blaming the music industry slump on illegal downloads and start putting out real music again.
Breakfast favorites served on a bubbly crust pair with a crisp salad
State Rep. Lenar Whitney — one of a handful of Republican candidates vying for Louisiana’s 6th Congressional district — has been described by Cook Political Report analyst David Wasserman as one of the most “frightening or fact-averse candidate[s]” he’s ever met following her reaction to an interview last week.
West coast casual
Mid-August hearing dates have been set for dueling lawsuits over Louisiana's use of the Common Core education standards in public schools.
An investigation into the last-minute passage of a pension hike for the state police superintendent continues, despite Col. Mike Edmonson's decision not to accept the increase.
Four bedroom traditional Youngsville home or three bedroom traditional Broussard home
On Tuesday, a three judge panel (voting two to one) of the U.S. Fifth Circuit Court of Appeals struck down as unconstitutional Mississippi’s controversial law requiring that physicians who perform abortions maintain admitting privileges in a nearby hospital.
Safety Jairus Byrd practiced with the New Orleans Saints on Tuesday for the first time since his signing in March.
Sentencing has been delayed for a businessman who provided key testimony in the corruption case that resulted in the conviction of former New Orleans Mayor Ray Nagin.
The spectre of priest sex abuse has returned to haunt the Roman Catholic Diocese of Lafayette following the recent release of an investigative report by Minnesota Public Radio, revealing new allegations of another child predator hiding behind the clerical collar.
Acadiana's nightlife guide.
Wednesday's Blogs from the Bog!
A ballpark snack topped with BBQ meat can be found cruising town on a food truck
Times Square impersonator crackdown; Israel shells Gaza school; Russia hit with sanctions and more national and international news for Wednesday, July 30, 2014.
"Although the administration is moving forward with climate change regulations at home, we don't consider how policy decisions in the United States impact greenhouse gas emissions in other parts of the world," says Roger Martella, the former general counsel at the Environmental Protection Agency under President George W. Bush.
Louisiana agriculture officials say prices for long-grain rice are projected to drop this year.
First-time claims for unemployment insurance in Louisiana for the week ending July 19 decreased from the previous week's total.
A judge is getting ready to set a new trial date for a former BP executive charged with obstructing a congressional investigation into the 2010 Gulf of Mexico oil spill.
The sponsor of a Louisiana law that requires doctors that perform abortions to have hospital admitting privileges doesn't believe the provision is in jeopardy after a federal appeals court struck down a similar Mississippi law.
Louisiana's state school board has jumped into a lawsuit against Gov. Bobby Jindal that accuses the governor of illegally meddling in education policy through his efforts to block Common Core education standards.
Here's how one nationally recognized conservative political pundit reacted upon hearing the news Monday that the U.S. Chamber of Commerce was leaning toward an endorsement of Louisiana’s lone Democrat senator.
If President Barack Obama’s poll numbers, and those for his health care law, haven’t yet bottomed out in the Bayou State, then Democrats surely don’t want to know what the statistical floor actually looks like.
Midsouth Bank has released its second quarter earnings report, showing a year-over-year increase for shareholders.
The comeback of the Wayfarer
Two bedroom New Iberia ranch style house or two bedroom Lafayette condo
The deadline to purchase tickets for the 2014 ABiz Top 50 Business Luncheon featuring top-selling author, political activist and Harvard law professor Lawrence Lessig is only two weeks away.
With the qualifying deadline for Lafayette Parish School Board elections quickly approaching, a series of candidate forums have been announced by the Lafayette Parish Public Education Stakeholders Council.
Acadiana's nightlife guide.
The investigation and potential prosecution of the man charged in the recent hit-and-run death of a Youngsville cyclist won’t happen overnight, according to local law enforcement officials.
Louisiana's state school board is holding a special meeting to consider whether to sue Gov. Bobby Jindal in an ongoing dispute over the Common Core education standards.